New York, New York, United States
Founded and scaled a custom gluten-free and tree nut-free dessert business, serving 400+ clients across New York and New Jersey, driving repeat business through strong brand identity. Directed all business operations, including supply chain management, budgeting, and client communication, maintaining profitability and high customer satisfaction rates. Developed and executed marketing strategy via Instagram, growing brand following by 350%; partnered with Ronald McDonald House and Sunrise Association to deliver goods and host impactful cookie kit fundraisers.
Oversaw daily sales floor, customer service, and merchandising operations for luxury fashion brand, generating $3K-$5K in revenue per shift while maintaining top tier service standards and consistent visual display standards. Acquired expertise in inventory tracking and real-time stock organization as a full time associate ensuring high accuracy for efficient sales operations and maintaining proper sizing was on display.
Collaborated with entrepreneurs to develop brand strategy and social media content for new fragrance and skincare beauty ventures, driving a 68% increase in user engagement and strengthening brand visibility. Contributed to marketing outreach and product packaging design, and content creation of 100+ videos / posts, building exposure to emerging industry trends and a comprehensive brand development lifecycle.