New York, New York, United States
Hi, I'm Sarah – just your typical senior copywriter, former journalist, and comedian. Over the last nine years, I've worked both in-house and on contract for a variety of top-rated agencies and brands, wearing numerous hats including copywriter, newsroom editor, creative strategist, consultant, fact-checker, researcher, and even as a comedy consultant (yes, it's a real thing!). Throughout my career, I've helped turn silly campaigns into serious money, written scripts for both AI and non-AI humans for some of the world's largest tech giants, and led creative teams on multimillion-dollar projects. I've got a knack for writing for Voice AI products and platforms. And of course, I'm also well-versed in brand, social impact, non-profit, SEO, B2B, and UX copywriting. As a journalist, I’ve broken many news stories that helped change laws and empower underrepresented communities. I’ve also interviewed and written profiles on influential thinkers, state leaders, and celebrities that iterated headlines and launched nationwide conversations. In other words, I produce results. But more than anything, I love rebelling against the status quo through creative self-expression and helping others do the same. Writing isn't just work. Whether it's writing children's books, roast jokes, or even white papers, it's also a source of fun for me. So, I’m always down to write up punchlines or act out bits for the heck of it. Brands hire me. People laugh with me. Interested in working with me?
Client Industries: EdTech, Education, Creator/Media, HRTech, AI, Sports, Marketing, Advertising, Media Buying, eCommerce, Health Tech, IT & SaaS, Cybersecurity
Wrote full page ads for New York Times, Wall Street Journal Edited speech and wrote talking points memos for CEO, special guests Write comedy sketches, fundraising emails, social media copy, case studies, and more
- Write clear and compelling copy reflecting the Comic Relief US brand, Red Nose Day campaign, programs, and commercial and corporate partnerships to a variety of audiences (corporate, educational, and mass consumer)
Highlighted Clients: Comic Relief USA, Indeed, Netflix, Callisto Media, Huffington Post, New Republic, The Atlantic, Washington Post, TeenVogue, Bustle, Whole Foods, Persuit, and several brands in the lifestyle, beauty, and tech industries. - Produce authentic, purpose-driven, and empathetic content for client’s unique audiences. Provide content production, research, and support services for diverse and high-profile clientele - Craft content to a mission, reflective of the desire for compelling copy born of complex subjects, sensitive to a multicultural market - Partner with clients to help them communicate authentic, deadline-driven, empathetic, and accurate information to their unique audiences - Write and edit copy for trending news stories, original reporting features, and essays about race, politics, gender equality, and pop culture globally and in the U.S
- Developed and launched a critically-acclaimed bi-weekly live comedy program re-engineering stand-up comedy as a vessel for social impact - Shape creator content and digital marketing or live and/or live-to-tape show - Develop and lead overall creative direction and production resulting in 88% of live events selling out - Conceptualize and design social impact strategy in partnership with local non-profits, NGOs, and charitable foundations - Coordinate projects, achieving quarterly event goals and directing the integration of productions - Build a team of associate producers, production assistants, and master of ceremonies, and oversee project development by negotiating with freelancers, third-party vendors, and talent, saving $4,000 of Nervous Laughter's annual budget - Recruit, hire, and direct high-performing talent/creators from Netflix, HULU, HBO, CBS, and NBC, and Hollywood. Some notable talents and creators include David Cross, Roy Wood Jr., Ronny Chieng, Aparna Nancherla, Judah Friedlander, Taylor Tomlinson, Hari Kondabolu, and Daniel Simonsen.
- Craft headlines, alerts, and social content to maximize audience - Work closely with Managing Editor to set tone, editorial direction, and content calendar - Lead social-first strategy for featured content from National vertical - Edit stories and content from staff writers and editors for social media and web production