San Francisco, California, United States
First marketing and GTM hire, building a marketing strategy and operations from the ground up, resulting in 400% ARR growth in <18 months - Responsible for content marketing (e.g. writing blog posts, social), product marketing (e.g. building and managing website, GTM launch, conducting case studies), and growth channels (e.g. email and lifecycle marketing, paid acquisition tests and strategy) - Reported to CEO in special projects capacity (moving upmarket, customer advisory board creation, VC partnerships) - Opened up a new customer segment to increase close rates and ACV, and launched new pricing and packaging to reduce churn and enable expansion
- First growth hire at AngelList Venture - Rebuilt product marketing and sales strategy and led operations for flagship product, increasing YoY revenue by XXX% -Designed and led execution on customer onboarding funnel and experience, increasing top of funnel prospects by XX% - Created marketing and sales collateral and content, authored blog posts, and led communications for major product/marketing launch. Exceeded MQL goal by >XXX%. - Completed competitive 12-month Venture Analyst program coaching dozens of investors and founders to drive over $30M to technology companies - Broke venture team record for resolved customer success issues in a single year, solving over 3000 individual cases for platform customers - Completed competitive 12-month Venture Analyst Program