San Francisco, California, United States
Marketing Executive | 2x $100M+ Scale | Exits to Walmart & AAA I am an entrepreneurial marketing exec with 20 years of experience transforming brands, driving revenue growth, and leading high-performing teams. My expertise spans SaaS, AI, advertising, influencer marketing, and digital media, with a proven ability to scale businesses and exceed aggressive goals in dynamic environments. At Rockbot, I spearheaded initiatives that increased marketing-generated revenue by +76% YoY and drove a +335% YoY surge in organic website revenue, blending self-serve and sales-assisted strategies. During my time at Pantheon, I led demand generation efforts and a partner marketing program that exceeded goals by 248%, contributing to a $100M Series E funding round and unicorn status with a $1B valuation. I also served as the first VP of Marketing for both Glasshouse and AdsNative, leading marketing strategies during critical growth phases. At AdsNative, I drove initiatives that supported a Series A fundraising round and contributed to the company’s acquisition by Walmart. At Glasshouse, I guided marketing efforts that positioned the company for a successful acquisition by AAA. In addition to leading high-impact rebrands and repositioning efforts for companies like Linqia, I’ve helped scale emerging media innovators, such as Say Media—from $7M to a $100M+ revenue run rate in just three years—while also revitalizing legacy brands, including the San Francisco Chronicle. My leadership has driven creative, results-driven campaigns and strategic partnerships with industry leaders Google, TikTok, and Pinterest, earning recognition for both innovation and business impact. Among my most notable strengths: 🎯 Developing and executing high-growth demand generation strategies. 🎯 Building cross-functional programs that align marketing, sales, and product. 🎯 Leading rebrands and go-to-market strategies that drive market leadership. 🎯 Partner marketing, storytelling, and leveraging customer insights for innovation. As a frequent public speaker and guest contributor, I’ve shared thought leadership at Martech, DrupalCon, Digital Summit, and more, empowering audiences with actionable strategies. I thrive on solving complex challenges, mentoring talent, and delivering results that drive sustainable growth. When I’m not driving marketing innovation, you’ll find me immersed in photography, tackling a challenging puzzle, or catching one of my favorite bands on tour. If you’re seeking a growth-focused marketing leader to drive strategy and innovation for your business, let's connect.
I provide Fractional CMO expertise and leadership for B2B startups to scale efficiently, achieve measurable revenue growth, and create lasting brand impact.
I directed marketing efforts for Rockbot, a subscription-based, single-platform solution for streaming music, TV, digital signage, and advertising in brick-and-mortar businesses. Key Contributions: ✅ Led demand generation and SEO initiatives that increased marketing-generated pipeline by +76% YoY, including +579% YoY in organic pipeline and +335% YoY in organic revenue. ✅ Positioned Rockbot as top retail media platform by integrating customer insights with market trends and executing omnichannel marketing campaign that generated 95%+ of marketing Q1 pipeline goal within quarter. ✅ Implemented lifecycle marketing framework that expanded revenue operations tracking and integrated HubSpot and Salesforce for unified sales and marketing analytics, which enhanced pipeline visibility and revenue generation insights.
I directed a full-scale company rebrand for this full-service, tech-enabled platform that handles influencer marketing campaigns for world-leading brands. Key Contributions: ✅ Revamped creative assets, communication, and digital presence to increase market differentiation and brand strength. ✅ Developed cross-channel marketing strategies that leveraged influencer partnerships, PR, and social media, including partner marketing announcements with Pinterest and TikTok. ✅ Redefined go-to-market strategy to strengthen marketing and sales alignment, and increased lead-to-close conversion rates by 6%.
In 2021, I was promoted to oversee partner marketing for this website operations platform for Drupal and WordPress sites that is known for delivering extraordinary results. Key Contributions: ✅ Strengthened strategic partnerships with Google and other industry leaders across 100+ joint co-marketing initiatives, and contributed to Partner Manager Team achieving 248% of quota. ✅ Architected and implemented tiered co-marketing program across 2,500+ agency partnerships, which resulted in 30% higher average ARR per customer through targeted demand-generation and customer expansion campaigns. ✅ Contributed to series E fundraising round in 2021 which raised $100M and achieving unicorn status with $1B valuation. ✅ Elevated brand authority by acting as key company spokesperson and website operations (webops) industry thought leader, securing 12 speaking engagements and authoring 50+ blog posts.
In this role, I owned that strategy and roadmap for Pantheon's public-facing website, and I supervised 7 direct reports and 2 agencies. Key Contributions: ✅ Optimized Pantheon website UX and messaging, and improved lead conversion by ~15%. ✅ Created and evolved company's first marketing experimentation program from self-executed pilot to enterprise-wide initiative; directed 2 agencies and increased testing velocity by 4x, enhancing conversion rates and profitability. ✅ Implemented scalable brand governance and asset management systems that increased internal adoption, streamlined creative production, and reduced custom requests by ~40%.
I was initially retained in 2017 to lead all online marketing initiatives while supervising 3 direct reports and 1 agency. Key Contributions: ✅ Led major rebrand targeting developers and marketers using data-driven insights and customer interviews to increase conversion rates and MQLs, and contributed to the company growing revenue by 50% YoY in 2018 and 51% in 2019. ✅ Directed content marketing and demand generation strategy that resulted in 28% increase in customer acquisition. ✅ Produced data-driven reporting for executives and investors, aligned demand generation insights with Series D fundraising, and helped secure $40M+ in funding.