New York City Metropolitan Area
I am a high-performance marketing executive with two decades of experience developing integrated demand generation, SEO/SEM, content marketing, and brand strategies that drive new revenue and improve customer retention. Throughout my career—spanning Apple, Adobe, Mozilla, Seagate, SugarCRM and now Wix - I've built and led high-impact teams that align brand, content, demand gen, and digital marketing to accelerate business growth. My expertise lies in connecting the dots between storytelling, technology, and data-driven marketing to engage the right audiences at the right time. What I Bring to the Table ✅ Demand Generation & Growth Strategy – Building marketing engines that drive pipeline and revenue. ✅ Brand Positioning & Messaging – Creating differentiated narratives that resonate with key audiences. ✅ Content & SEO/SEM Excellence – Delivering high-performing, data-driven content that ranks and converts. ✅ Social & Digital Marketing – Amplifying brand reach and engagement across digital channels. ✅ Cross-functional leadership – Aligning marketing with sales, product, and web teams for seamless execution. I’m passionate about helping SaaS and technology brands break through the noise, scale effectively, and build long-term customer relationships. Whether it's driving demand, refining brand messaging, or optimizing digital strategy, I thrive on making marketing work smarter and more effectively.
Driving growth for Wix’s B2B products by building demand, shaping go-to-market strategy, and creating content that helps large companies succeed online. Partnering closely with Sales and Product to craft campaigns, materials, and experiences that move real business results.
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I’m here to raise the bar on what world-class marketing operations and brand leadership can achieve. This isn’t just about overseeing processes and creative execution—it’s about thinking differently to design scalable systems, uncover actionable insights, and shape a bold, consistent brand presence across every channel. What Success Looks Like: 🔹 A Strategic Operator: I see the big picture, connect the dots between data, systems, and brand influence, and execute with precision. 🔹 An Analytical Thinker: I obsess over insights, metrics, and optimization to ensure every marketing and brand investment is grounded in data. 🔹 A Brand Champion: I know how to craft compelling brand experiences that engage, inspire, and set Sugar apart in a crowded market. 🔹 A Hands-on Leader: I roll up my sleeves when needed and lead by example, coaching and motivating a global team to do their best work. 🔹 A Collaborator: I thrive in cross-functional environments, partnering closely with sales, product, and marketing to drive alignment and flawless execution. 🔹 A Simplifier: I cut through complexity and find clarity—because simplicity is often the most powerful strategy.
As the leader for Brand & Content, I manage a team of talented marketers focused on brand, content strategy, digital asset creation, corporate brand execution, social media and internal communications. What Success Looks Like: 🔹 A Creative Maestro: Guide leadership with brand strategy that informs our visual identity, voice and tone while shaping the longer-term vision and plan with our core target audiences. 🔹 An Operations Guru: Drive content and creative operations from concept, through collaboration, and to completion across multiple mediums including premium content and original research, presentations, podcasts, social media, web, video, and webinars 🔹 Always Be Iterating: Demonstrates knowledge of new content channels and emerging digital technologies that can expand Sugar’s reach of content and brand presence, while demonstrating business impact via internal and external data. 🔹 An Agency Partner: Successful management of brand and content agencies and third parties while updating and improving existing assets and style guidelines to establish consistent branding across channels based on business strategy, product releases and clearly communicate updates internally. 🔹 Track record of challenging the status quo, inspiring direct reports and teams to build brand and content programs that challenge the current competitive B2B sales and marketing landscape and that push the envelope. 🔹 Lead creative execution and feedback to ensure effectiveness of messaging and integrity of brand to all internal and external audiences, communicating expectations and standards of work quality along the way. 🔹 An Accountable Leader: Own budget for brand and creative production and content development. Support the growth and direction of both in-house and external teams. Socialize and articulate the unique value and impact on the business that your team provides.
As the leader for Content & Creative team at Sugar, I manage a host of creative talents whose jobs are delivering on content strategy, digital asset creation, corporate brand execution, social media and internal communications. Job responsibilities include: 🔹 Drive content and creative operations to meet marketing strategies from concept to completion that may include premium content and research, presentations, social media presence, design, web, video, and webinars 🔹 Update and improve existing assets and style guidelines to establish consistent branding across channels based on business strategy, product releases and clearly communicate updates internally 🔹 Lead creative execution to ensure effectiveness of messaging and integrity of brand to all internal and external audiences, communicating expectations and standards of work quality along the way 🔹 Socialize and articulate the unique value and impact on the business that your team provides 🔹 Expert knowledge of emerging digital technologies, creative experience trends, and new content channels to expand Sugar’s reach of content and brand presence 🔹 Assist with various technical production responsibilities as needed, including video and image optimization 🔹 Strive to find the unique balance between adhering to brand guidelines and business requirements but always creatively pushing the envelope 🔹 Give feedback on content to ensure alignment with corporate positioning and strategy. 🔹 Support the growth of your direct reports and manage agency and contractor relationships 🔹 Oversee budget for creative production and content development
As Director of Marketing for W-Systems, I oversaw the marketing department and am responsible for the creation, implementation, and measurement of lead generation and retention activities for the solutions and products that we resell. My job responsibilities included: • Supervise the W-Systems marketing team including hiring, training and professional development, workloads, schedules, deadlines for both full-time employees, contractors, freelancers and other vendors. • Participate in the development of branding and corporate identity initiatives. • Develop and implement marketing plans, including promotional calendars and programs (in Sugar and Teamwork), new product introductions and other marketing projects, while ensuring that the marketing objectives are implemented by the marketing team. • Research, organize and execute participation at conferences, trade shows, and major events to drive leads in target verticals while increasing W-Systems brand awareness. • Monitor costs and budgets associated with the marketing department. • Oversee marketing strategy around social media, advertising, PPC/SEO, live chat, events, and content marketing including ebooks/white papers, newsletter, drip campaigns, videos, and webinars to drive the creation of MQLs ready for sales followup. • Oversee the operation and continual development of W-Systems' website with our development contractor to follow industry best practices, while increasing lead generation. • Work closely with W-Systems' sales and professional services departments, enabling them to meet their objectives by providing them with appropriate marketing tools, materials and presentations. • Responsible for the flow of all leads from our Marketing Automation Tool (Act-On) and CRM (Sugar). • Responsible for the delivery of marketing dashboards, analytics and KPIs to share performance results with the marketing, sales and leadership teams validating the marketing department’s overall ROI.
W-Systems provides sales process design, application customization, data and application integration, technical installation, training, and on-site and telephone hotline support. We develop commercial software sold through a network of CRM industry partners. Our extensive experience in implementing sales management and marketing delivery technology for range of sales and marketing organizations has placed us on the top seats of the industry. Our installations span a cross-section of industry, ranging from financial to manufacturing, from transportation to publications. We have the business, technical and project management experience needed for effectively managing large software deployments to geographically dispersed user groups.
Provided a range of marketing communications services, including design, content marketing, engagement marketing, social media marketing, and marketing communications (campaign design and development, event and project management) for over 15 clients. Specializing in: • Tech companies • Small businesses • Startups Happy to call/have called these wonderful companies my clients: • Buffy O'Neil Voice Overs – buffyoneil.com • David Pogue – davidpogue.com • Dubai Audio – dubaiaudio.com • Fundación Mustakis – fundacionmustakis.com • GoBee – mygobee.com • Intemedio – intemedio.com • Investors, Construction & Repair, LLC – icrkc.com • Jon Carter Voice Overs – joncartervoiceovers.com • Juniper Networks – juniper.net • LeadChat – leadchat.com • NC Fit Club – ncfitclub.com • Oz Accommodations – aplacelikehome.com • Rent Fax – rentfaxpro.com • Sound+Design – sdesignme.com • WebReception – webreception.com • W-Systems – w-systems.com