City of Cape Town, Western Cape, South Africa
I work across product marketing, CRM, and customer engagement campaigns for ecommerce, retail, travel, lifestyle, and FMCG brands. My work spans customer lifecycle campaigns, go-to-market messaging, CRM, and digital campaign execution across email marketing, SMS, onsite content, paid media, and brand campaigns. I help translate business goals into customer experiences that support engagement, conversion, and long-term brand value. Over the past eight years, I’ve worked across ecommerce, retail, travel, and FMCG environments, including leading content at Travelstart and working with Jacobs Douwe Egberts. My experience includes campaign development, content strategy, customer engagement, and cross-functional collaboration across marketing, design, product, and commercial teams. I’m comfortable working in fast-paced production environments, managing multiple campaigns simultaneously, and adapting campaign strategy and messaging across different brands, audiences, and customer touchpoints. I care about work that is strategically grounded, commercially aware, and genuinely useful to the people receiving it. Open to full-time, contract, freelance, and project-based opportunities.
At WBWR, I develop and execute cross-channel ecommerce and CRM campaigns across email marketing, SMS, paid media, and onsite touchpoints for retail and lifestyle brands, including BIRKENSTOCK, Under Armour, Ted Baker, SKOON., Crocs, HEYDUDE, Wellness Warehouse, and Toy Kingdom. My work spans promotional launches, seasonal campaigns, customer lifecycle initiatives, and brand communications, with a focus on conversion-focused content aligned with customer behaviour and commercial objectives. I collaborate closely with design, marketing, and ecommerce teams to deliver integrated digital campaigns within fast-paced production environments, often managing multiple launches and brand workflows simultaneously. My role also involves adapting campaign strategy and messaging across different customer segments, maintaining consistency across channels, and contributing to campaign optimisation through performance-led thinking and iterative refinement.
At Travelstart, I led content strategy and customer engagement across digital marketing and ecommerce touchpoints, with a focus on improving clarity, customer experience, and conversion. I worked across acquisition campaigns, onsite content, editorial strategy, CRM messaging, and customer-facing communications, helping ensure content aligned with both business goals and customer needs. My role involved collaborating closely with cross-functional teams across marketing, product, commercial, and design to shape and refine customer journeys, campaign messaging, and content frameworks within a fast-paced ecommerce environment. I focused on building structured, scalable content systems that improved consistency across channels while supporting engagement, discoverability, and conversion. Alongside strategy and execution, I also helped guide editorial direction and content standards across the business. Throughout the role, I balanced creativity with practical commercial thinking, ensuring communication remained clear, customer-focused, and aligned with broader growth objectives.
At 36Craft, I developed and executed integrated campaign and content strategies for Jacobs Douwe Egberts brands across digital and customer-facing channels. My work sat across content strategy, copywriting, campaign development, and visual alignment, ensuring messaging remained consistent, commercially aligned, and relevant across different customer touchpoints. I collaborated closely with creative, marketing, and account teams to deliver cross-channel campaigns while maintaining brand consistency across promotional, digital, and customer engagement initiatives. A key part of my role involved refining messaging structures, adapting communication across campaigns and formats, and contributing to content and campaign planning that supported brand growth and long-term customer loyalty. Throughout the role, I worked within fast-paced production environments managing multiple concurrent projects while maintaining strong attention to tone, structure, consistency, and delivery across different campaign objectives.
At Effectus, I worked across copywriting, campaign messaging, and brand communications for clients including Nfinity Group, FujiFilm, and TSI Central Station. My role involved developing customer-facing content across digital campaigns, promotional materials, and brand communications, adapting messaging to suit different audiences, industries, and commercial objectives. I collaborated with creative teams to deliver cross-channel content that aligned with brand strategy while remaining clear, engaging, and consistent across touchpoints. Working across multiple clients simultaneously strengthened my ability to adapt quickly, manage competing priorities, and deliver effective communication within fast-paced production environments.
At Luna PR, I worked on technical and long-form content across cryptocurrency, blockchain, and emerging digital asset projects. My work included developing white papers, articles, blogs, and educational content designed to simplify complex topics for broader audiences, translating technical concepts into accessible and engaging communication. I covered areas including blockchain ecosystems, digital assets, tokenomics, market trends, and emerging technologies, contributing to brand positioning, audience education, and thought leadership initiatives within the crypto space. The role strengthened my ability to work with highly technical subject matter, conduct research-driven writing, and communicate complex information clearly across different audience levels and content formats.