Neptune, New Jersey, United States
Creative copywriter and Content Strategist specializing in brand storytelling, multi-platform marketing content, and SEO-optimized copy. Experienced in crafting long-form blog articles, short-form social media copy, email marketing campaigns, and sales materials that drive engagement and increase organic visibility. Skilled in keyword research, competitor analysis, content optimization, and translating technical subject matter into clear, persuasive messaging. Passionate about building strategic, search-optimized content that strengthens brand positioning and converts audiences into loyal communities. With my experience in nonprofit fundraising, I have nearly a decade of experience in building interesting narratives and stories. My background in individual giving has helped me sharpen my people skills, storytelling, and my ability to manage projects and volunteers.
Write and publish a weekly fashion newsletter examining the relationship between current events and personal style through a Bengali-American lens. • Produce original long-form essays every Friday blending cultural criticism, fashion analysis, and personal narrative • Cover the intersection of domestic policy, identity, and trend cycles — exploring why fashion is never just fashion • Develop and maintain the publication’s editorial voice, visual direction, and soft-palette brand identity • Manage end-to-end content production, including pitching, writing, editing, publishing, and cross-platform promotion • Build an engaged early readership and newsletter community from the ground up
• Developed long-form and short-form marketing copy across organic social, blog/resources, email, and sales materials to articulate brand positioning and differentiate PEi in the market. • Produced SEO-optimized content through keyword research, trend analysis, and competitor benchmarking to increase discoverability and relevance. • Translated technical subject matter into clear, engaging, market-ready messaging for cross-functional teams. • Edited and proofread content to ensure clarity, consistency, accuracy, and persuasive brand voice. • Conducted field-specific research to inform content strategy and identify high-value topics and sources. • Created a standardized creative brief template to streamline content development and improve team workflow. • Audited evergreen and seasonal content to maintain accuracy, alignment, and performance over time.
• Revamped the coding structure in a database of 15,000 constituents to streamline reporting, output, and accuracy, and ensured that all appeal revenues were accurately reflected year over year • Conceived, built out, and managed the implementation of a Raiser's Edge clean-up plan; mass merged duplicate records, synthesized constituency and solicit codes, and led 2 interns through Raiser's Edge training • Managed two summer interns by helping them build out work plans, mentoring, and supervision. • Managed all special event logistics including; revenue tracking, pulledmailinglistsforinvitations,ledon-sitefundraising components i.e. silent auction and raffle, and trained volunteers for a smooth check- in/check-out process
• Assisted in raising over $200,000 at the annual Gala (37% of annual contributions revenue) by researching potential event sponsors, coordinating with text-to-pledge specialists, and leading 2 on-site fundraiser components • Vanguard of donor stewardship: generated donor acknowledgements, templates, and letters, pulled mailing lists, addressed questions from donors, and expedited personalized solicitations on behalf of the Executive Director to Major Donors and individual donors who emerged as avid supporters • Managed all fundraising platforms and data organization on CrowdRise, Nation Builder, PatronManager, Square, Sales Force, Tayment, and Zkipster, ensured all gift information was synthesized and properly recorded in Raiser’s Edge with correct coding and backup • Oversaw the relationship between Development and A/R Specialist, provided background on every gift to ensure a smooth auditing season, and addressed questions from finance department (at times, predicted and resolved questions that would arise) • Generated weekly contribution reports, then analyzed these reports and summarized into palatable spreadsheets which were reported back to the Director of Development and Board.