Singapore
I’m passionate about helping brands across APAC build stronger connections with their customers - turning everyday transactions into memorable experiences. At TLC Worldwide, I craft marketing that blends creativity, data, and strategy to drive engagement, acquisition, and loyalty. Having worked across Vietnam, Thailand, and Singapore, I’ve learned that no two markets are ever the same. That diversity keeps me curious and constantly looking for new ways to connect insights to impact. I thrive on collaboration, love a good challenge, and believe the best ideas happen where creativity meets purpose. Always open to sharing ideas, learning from others, and exploring what’s next in the world of engagement marketing.
I help global brands across APAC drive acquisition, engagement, and loyalty through strategic, experience-led marketing. At TLC Worldwide, we design campaigns that connect emotionally with consumers and deliver measurable growth across FMCG, telco, financial services and QSR sectors.
• Managed paid advertising campaigns for global brands on Meta, Google and TikTok Ads • Utilised marketing automation to enhance quality control processes & set up efficiency
Under The Lamp Marketing Agency, I • Headed end-to-end creative output from strategy to dispatching of assets across media channels. • Track paid & organic numbers, perform post-campaign analysis to advise media & creative strategy • Weekly reporting of regional brand activities to global team. • Develop marketing plan, brand roadmap and content strategy. Portfolio include: LION Group (Japan), Dr. Oetker (Germany), District BKK, Wine-Now (Vietnam) Pitches (Won) : Everon (Korea)
• Conceptualised & developed various trade marketing campaigns • Strategised & created social media & email marketing content