Brooklyn, New York, United States
I'm Sarah A. Bradford, a designer and strategist who uses human-centered design to create digital products and experiences. I'm currently a Product Designer at Looker. Prior to Looker, I was a Lead Designer at Moment, a design consultancy in New York City. In my role, I've had the opportunity to collaborate with diverse clients such as J.P. Morgan Chase, Memorial Sloan Kettering Cancer Center, American Express, and Colgate-Palmolive. Formally trained as a digital designer, I enjoy leading design initiatives from concept to delivery—and working closely with clients along the way. I’m experienced in planning and facilitating research, leading the design process, and defining strategy that extends beyond an interface. Having spent my early career working in education, I’m skilled at making information accessible, designing experiences with clear objectives, and using data to drive decisions. I completed my master’s degree in digital design at Pratt Institute, focusing on interactive experiences and motion design. Prior to my studies at Pratt, I was an elementary school teacher through Teach for America. I spent four years in the classroom as a teacher, received my master’s degree in education, and later worked in education administration and marketing at Uncommon Schools.
As a digital strategy and design consultancy, Moment partners with businesses to create digital products that improve people's lives. Using a human-centered design approach, I've worked with a diverse set of clients within the fields of finance, healthcare, and consumer goods.
Conceptualized and created a promotional publication for Pratt Institute's GradComD program.
Completed graduate study and a comprehensive thesis in Communications Design, with an emphasis on digital design. Areas of study included: design management, interactive design, motion design, branding systems, typography, and the psychology and history of visual communications.