Greater Sydney Area
I’m a Marketing professional dedicated to building trusting, mutually profitable client relationships. Experienced working in creative agencies with local and internationally prominent brands in Fashion, FMCG, Alcohol, Pharmaceuticals and Consumer Electronics. I’ve gained experience in multiple disciplines including: Trade and Consumer Promotional Marketing, Events, Experiential, B2B, POP/POS and Digital. Proactive, efficient and goal oriented, I thrive in a robust, fast paced environment.
This is an integrated agency with a focus on shopper marketing, trade and consumer promotional campaigns. As a strategic partner to our clients, we understood the pressures faced by brands in the trading channels, and the balance that needed to be struck between building a brand and driving sales. Strategically focused on how the online environment and social media is effecting brand perception and shopper purchasing behavior. Clients: Panasonic, Pepsi Max, Jack Daniel’s, Southern Comfort, NSW Tourism. Key Responsibilities: • Building client relationships, understanding their objectives & advising current trends • Executing a cross section of traditional and non-traditional tactical and strategic campaigns (Outdoor, Augmented Reality, Press, Print, POP/POS, Consumer Promotion, DM, Digital and Experiential). • Managing the client briefing process and trafficking work through creative and studio • Implementing Online and Digital initiatives through a third party supplier • Managing the campaign budgets, tracking, reporting and forecasting • Managing the back-end production process with suppliers and ensuring deadlines are met • Evaluating the effectiveness of campaigns and reporting using qualitative and quantitative data. Key Achievements: • Managed NSW Tourism’s mass market augmented reality activation, an Australian first, resulting in 85% Increase in website traffic and engaging with audiences through a memorable relevant experience, a true 360 integrated campaign supported by outdoor and press, with an insured $1 million sales promotion driving purchase. • Managed Jack Daniel’s WIS Sales Promotion resulting in an 16% sales uplift during the 4 week promotional period.
In this integrated advertising agency I’ve worked on a variety of clients managing BTL & TTL campaigns from inception to completion, my experience has covered; trade and consumer promotions, POP/POS, events, digital, DM, broadcast, print and outdoor media. Clients: Ferrero, McWilliams Wine, Nestle, LG, Johnson & Johnson, Unilever Australia, Alphapharm, Cartoon Network, Microsoft Kinect. Key Responsibilities: • Ensure the day to day client needs are met, while growing the account with the AD • Taking briefs from the client/reverse briefing • Managing multiple projects and clients • Briefing creative, studio and production and managing internal workflow • Sourcing, briefing and managing external suppliers • Presenting concepts and creative to client for approval or modification with Account Director • Training, managing and mentoring Account Executives • Managing campaign budgets and timelines • Reporting and presenting post campaign