Brussels Metropolitan Area
Passionate about beauty, fashion, and communication, I’ve built solid experience in Public Relations and Influencer Marketing through several internships within the luxury and cosmetics industries. After completing a six-month internship at L’Oréal Amsterdam within the Luxe Division (Yves Saint Laurent & Prada), I gained hands-on experience in brand management, product performance analysis, and marketing activations. I also strengthened my understanding of how to connect brands with consumers through impactful communication strategies. My previous experiences at Top Secret Communication, Aroz, and Magnetik allowed me to develop strong skills in press relations, influencer partnerships, and digital content creation, while working for clients such as Nuxe, Avène, Sisley, Natan, and Maasmechelen Village. Holding a bachelor’s degree in Public Relations and a master’s degree in Advertising and Marketing Communication, I combine creativity, strategic thinking, and adaptability to bring brands to life through authentic storytelling. 💌 Interested in collaborating or connecting? Feel free to contact me at [email protected]
Created visuals using Crealounge and coordinated their printing with the Altavia agency. Analyzed product performance using Power BI and Nielsen (sell-in, sell-out, marketing KPIs). Created and managed internal orders using SAP. Contributed to the implementation of marketing activations and internal events. Participated in the development of the Beauty Light Club pop-up store. Assisted in the launch of new products.
Reception, welcome and activation missions for clients such as the European Commission, BX1, Solvay, Eurostar, etc.
Since September 2022, I have been creating content on my various social media platforms, including YouTube, Instagram, and TikTok.
Press relations for clients in the beauty/fashion/luxury sector such as : Nuxe, Maasmechelen Village, Avène, Sisley, Natan... Development and management of influencer marketing campaigns and communication strategies. Drafting of mailings, press releases and reports. Participated in press events, management of press tours and showroom.
Management of social networks and external communication. (newsletters, blog, website,...) Development of influencer marketing strategies and communication campaigns.