Sarah Lowe

GTM-Sales Leadership EMEA | Human data for AI | Enterprise-Grade AI & Data Solutions |

United Kingdom

About

Passionate about enabling and empowering clients and partners to launch the world's most innovative AI and Gen AI solutions with speed and at scale, using human data, expertise and intelligence as well as the best technology, tooling, and high quality service solutions. Experience working with hyperscalers, AI labs, foundational model builders, enterprise organisations and governments to collect data and provide high-quality, human-centric data annotation and validation services using technology solutions for AI deployments and large language model (LLMs) developments. International territory, senior commercial leader with EMEA portfolio expertise. Experienced commercial leader of cross functional, international sales teams, business development reps, sales support and Go To Market (GTM) professionals. With focus on driving new logo business, expansion and revenue growth. Mentoring, coaching and developing internal teams to discover and reach their full potential in terms of commercial awareness as well as achieve revenue goals and individual/team sales success.

Experience

  • Consulting | Fractional | Interim - Commercial/GTM leadership focused on human data for AI at Consulting
    May 2026 - Present · 3 mos

    Consulting services focused on GTM and sales leadership, new logo business development. EMEA revenue growth and commercial strategy relative to selling human data for AI.

  • VP Enterprise Sales EMEA | AI Data Solutions | Human Data for AI at TELUS Digital
    Dec 2024 - May 2026 · 1 yr 6 mos

    Human data for AI training - www.telusdigital.com/solutions/ai-data - Data collection - Data annotation / labelling - Data and model validation - Prompt and response pairs for SFT - Response rating for RLHF - Adversarial prompting for red teaming - Model evaluation and more Data partnerships for tech and intelligence solutions to advance frontier AI. From core machine learning to emerging multimodal, multilingual and multi-agent systems, we solve next-gen training data requirements for agentic AI, physical AI and AGI. Off the shelf AI training datasets: https://www.telusdigital.com/solutions/data-and-ai-solutions/ots-data Ready-to-use datasets to optimize training and evaluation of large language models (LLMs), computer vision and audio AI models.

  • Appen ()
    • VP Sales UK / EMEA
      Feb 2019 - Jun 2024 · 5 yrs 5 mos

      Supported Appen's UK and EMEA customer portfolio as well as generated net new logo business and revenue growth. Territory leader for Appen's business outside the US, with a focus on UK and EMEA clients/prospects. Sales leadership and business development team management (sales, pre-sales, solutions). Focused on Enterprise and Government client accounts. Developed Go to Market growth strategies for the company’s data collection and data annotation services.

    • VP and General Manager - Language Resources UK
      Apr 2017 - Jan 2019 · 1 yr 10 mos

      Recruited as General Manager to lead, manage and integrate a new company acquisition for Appen in the UK. Role incorporated sales and business development, developing growth strategies, driving efficiency and productivity improvements, P&L financial management plus core GM duties for a business operation of 60 personnel, senior management team of 5, located across two UK office premises. Appen UK is a leading provider of digital, audio and video transcription in the UK, with expertise in secure transcription solutions and official record transcripts for investigations, witness interviews, legal meetings, pre-trial work and formal hearings. Globally, Appen is a leader in the development of high-quality, human-centric annotated datasets for machine learning and artificial intelligence.

  • Business Development Director, Court Reporting Solutions, DTI Global (legal process outsourcing) at DTI LLC
    Jun 2015 - Dec 2016 · 1 yr 7 mos

    Responsible for taking the company's outsourced legal and public sector transcription and court reporting services into brand new markets and territories, improving business efficiency and performance and leading/managing bids and tenders. - Development of corporate and media service lines and new revenue streams outside core legal (LPO) services. - Growth of transactional transcription business into the Government/public sector - Generation of new client base and client portfolio in new markets outside the company’s existing key legal accounts. - Bid director responsibilities - leading, managing, writing and reviewing complex tender responses, proposals and bids for public/Government and private sector tenders. - Strategic business projects and internal business unit reviews that resulted in enhanced revenue streams, improved profitability or a reduction in costs following recommendations to streamline people and processes. - Operational quality management audits of departments, contracts, people and processes in line with ISO9001 standards. - Founding director of joint new business venture in the UK and Australia in 2004, CSI Pty - Pioneered the company’s UK mentoring scheme. Passionate about developing people and teams to reach their full potential. DTI is a global legal process outsourcing (LPO) company serving law firms and corporations. DTI acquired Merrill Corp's legal solutions business in June 2015, transferring all staff and services. Prior to that, the company was owned by WordWave International. Changes of US parent company name but the same job function in the same business since 2003.

  • Business Development Director, Merrill Legal Solutions at Merrill Corporation - Legal Solutions
    Nov 2003 - May 2015 · 11 yrs 7 mos

    Effective 1 June, 2015, DTI Global acquired the Legal Solutions division of Merrill Corporation. All UK personnel and services transferred from Merrill Corp to DTI. Prior to the Merrill Corporation acquisition, the business was owned by, and traded as, WordWave International. Same Business Development Director role and responsibilities as above under DTI.