Sarah Liberatore

Product Strategy Lead

United States

About

As a Product Strategy Lead, I specialize in driving the success of innovative healthcare solutions through strategic Go-To-Market planning and execution. With expertise in data analysis, cross-functional collaboration, and stakeholder alignment, I focus on delivering impactful product launches and enhancing client experiences. Passionate about leveraging insights to craft strategies that drive adoption, market growth, and meaningful outcomes.

Experience

  • Cigna (8 yrs 8 mos)
    • Product Strategy Lead
      Jan 2023 - Present · 3 yrs 7 mos

      Driving the adoption and success of innovative healthcare solutions. Crafting and executing Go-To-Market strategies, leveraging insights from data analysis, and collaborating with cross-functional teams to align product launches, marketing, and sales efforts. Focused on enhancing client impact and driving market growth.

    • Senior Engagement Consultant
      Apr 2021 - Jan 2023 · 1 yr 10 mos

      Managed client engagement strategies for 30+ clients across the Mountain States region, focusing on enhancing employee health, increasing engagement, and reducing medical costs. Key responsibilities included: •Developing tailored strategies to improve health outcomes and employee well-being. •Analyzing data to optimize program effectiveness and track cost savings. •Building strong client relationships to ensure satisfaction and long-term success. Delivered measurable results by promoting healthier workforces and reducing healthcare costs, driving both client ROI and employee productivity.

    • Client Engagement Manager
      Dec 2017 - Apr 2021 · 3 yrs 5 mos

  • Marketing and Communications Specialist at University of Utah
    Aug 2016 - May 2017 · 10 mos

    Developed marketing campaigns and managed media relations to promote academic units within the College of Fine Arts. Worked closely with faculty and staff to create compelling content, increase visibility, and enhance the college’s public profile through strategic communications across digital platforms.

  • Instructor at Project Reality
    Sep 2013 - May 2017 · 3 yrs 9 mos

    Taught a 12-week evidence-based course to at-risk populations, focusing on parenting and life skills development. Delivered engaging curriculum, tailored to diverse needs, while empowering participants with tools for communication, problem-solving, and resilience. Collaborated with program coordinators to enhance impact and outreach.