San Francisco, California, United States
Integrated brand marketer with 8+ years in customer centric GTM strategy, brand storytelling, and global campaign management. Experience driving strategic integrated marketing campaigns from concept to execution, including creative direction, content development, project management, and marketing optimization.
Acquired by StackCommerce in 2017. Formerly venture backed by Accel Partners, Marker, Steamboat Ventures, Interwest Partners and TimeWarner Investments. Joyus connected customers, brands and publishers to drive video commerce through its ecommerce media Marketplace, monetizing native video content into direct commerce for brands and partners. Joyus was the recipient of Brightcove's Innovation Award, OnMedia's Top 100 Private Companies, and Internet Retailer's Hot 100 Retailers. • Developed Joyus’ brand style guide, ensuring omni-channel consistency across language and imagery • Led photo operations and strategy, including relocation plan for internal photo studio (moved from Los Angeles to San Francisco) • Managed photo budget, model bookings, sample coordination, post-production retouching direction, photo archival & distribution • Led art direction and styling on set for on figure + laydown imagery • Developed email content plan, A/B testing roadmap, KPI dashboards and wireframe for email templates in partnership w/ UX team
• Managed press lists and RSVPs, event check-in & logistics for VIP clients/brands. • Clients include: Burberry, LinkedIn, Maison Martin Margiela, Dior, Christian Louboutin, Elle Magazine, Gucci, Rebecca Minkoff, Carolina Herrera, KRUG, Andrew Gn, SUNO, and Nasty Gal.
• Assisted with managing new/existing inventory, coordinating send-outs, tracking press coverage for showroom's clients, stylist pulls for VIP/celebrity clients and merchandising of the showroom. • Managed Fashion GPS--a digital tracking system for brands and PR firms • Clients include: Max Mara, Kate Spade, Kate Spade Saturday, J Brand, Monique Lhuillier, Loeffler Randall, Frye, Pamella Roland, Thakoon, Halston, 3x1, and Edie Parker.
• Hosted press and facilitated interviews backstage at NYFW • Managed all Social accounts for Academy of Art Fashion Department • Managed master list of press/media mentions for the School of Fashion • Drafted press releases for journalists/publications • Contributing editor of the FashionSchoolDaily.com blog