San Francisco, California, United States
A passionate brand leader with a track record of building integrated campaigns that actually move the needle. From owned and earned to social, digital, events, and paid—my sweet spot is bringing it all together to tell one cohesive (and compelling) brand story. I love building high-performing teams and mentoring individuals to grow in ways that match their strengths and passions. Born and raised in San Francisco Bay Area, I spent several years in London working in the EMEA market, and bring a global perspective to the evolving world of tech.
An integrated marketer focused on developing strategy, positioning and communications narratives for campaigns across a range of consumer, healthcare and technology clients. Consults clients on how to best combine marketing and communications efforts, from developing creative content on owned channels to designing a smart and effective earned media strategy. Experienced lead on content publishing operations from approach to execution. Well-versed in managing a team of editors, copywriters, paid media specialists, designers and developers to create earned, owned and paid content across websites and social media. Manages budgets, resourcing and staffing for teams.
Managed social media campaigns for large B2B Fortune 500 companies Executed digital and social media campaigns including a web redesign and rebuild, community management and influencer relations Created social media analytics reports using listening tools to improve the quality and effectiveness of programs and measure success against quarterly objectives