Salt Lake City Metropolitan Area
Global Fortune 500 Marketing Executive | Marketing Transformation & Scaled Leadership I am a global marketing leader with a 20-year track record of setting strategy and building the high-performing teams required to execute it. Most recently at Motorola Solutions, I scaled the marketing organization to more than 200, leading through periods of significant organizational change and technological evolution. My approach is built on three pillars: 1) Modern Marketing Strategy: I bridge the gap between legacy brand power and digital-first innovation. From integrating AI-driven workflows to maturing global analytics, I ensure marketing isn't just a cost center, but a data-informed engine for business growth. 2) Operational Excellence: I specialize in defining market positioning and ensuring global consistency across go-to-market strategies, offer structures, and messaging frameworks for complex portfolios. 3) People-First Leadership: I am passionate about people development and building collaborative cultures. I believe that people do their best and most innovative work when they feel a deep sense of belonging and clear purpose. I am an expert at building respected partnerships across the C-suite and am now looking for my next opportunity to lead an organization through its next phase of growth, innovation, and transformation.
- Led global teams across every marketing function, including product marketing, field marketing, channel marketing, vertical marketing, digital and growth marketing, web experience, events, account-based marketing, multichannel campaigns, demand generation, sales enablement, customer marketing, ecommerce, industry associations, marketing operations, AI operations, analytics, internal communications, and budget management. - Championed early exploration and adoption of AI, evaluating more than 120 unique marketing AI use cases and introducing global pilot group to result in measurable hours saved and multiple marketing workflows accelerated or automated. - Systematized account-based marketing and deep sales partnership needed for targeted upsell and cross-sell motions. - Reimagined storytelling across all user and partner conferences, hundreds of industry events of all sizes, and experience centers, integrating in-person experiences with real-time customer data and parallel digital experiences. - Matured model for measuring marketing influence and return on marketing investment, moving beyond traditional marketing waterfall alone to more complete measure including marketing influence on existing sales pipeline. - Positioned new and existing offers for growth into new markets and verticals to support revenue expansion and category leadership. - Built M&A integration as core competency by introducing process and team responsible for transforming newly acquired and disparate marketing teams. - Created consistent experiences across global teams by introducing guiding leadership principles for 60 people leaders, ensuring clear expectations between team members and their leaders and demonstrating that we valued not only the work that got done but how the work got done. - Built and prioritized a team culture of respect, loyalty, belonging, and collaboration through regular practices like Wins of the Week, office hours, recognition programs, and town hall celebrations.
- Led digital transformation of motorolasolutions.com to drive improved sales conversion and build pipeline via more modern, data-driven, and personalized front-end experiences and integrated back-end martech stack, resulting in significant and measurable improvements to site navigation, conversion, health, and speed. - Championed early adoption of regular, anonymous employee survey tool and instituted key changes as result of feedback, e.g., improved communication regarding salary adjustments and introduction of quarterly peer-to-peer recognition program. - Helped organize and drive 2023 launch of company’s new Solving for safer brand narrative.
- Drove consistency across hundreds of new, differentiated product launches through entirety of product lifecycle, from early offer definition to beta, sales-ready, general availability, demand generation, upsell and cross-sell, and end of life. - Launched the company’s first formal Culture Team focused on creating an environment of continuous innovation, connection, and professional development for the Chief Technology Office — accomplished through global hackathons, strong internal communication, and 10% time.
- Oversaw department of 29 individuals in marketing automation, lead generation, telemarketing, market research, trade shows, event planning, and marketing communications. - Managed market research contact center and top outbound lead generator consistently responsible for more than 50% of new sales by measuring and optimizing marketing-to-sales lead handoff process to increase win rates and maximize sales pipeline contribution. - Led the integration of Spillman Technologies products, marketing processes, and people into Motorola Solutions following the 2016 acquisition.
- Held responsibility for analytics, sales integration, CRM management, product naming and positioning, trademark management, and budget management. - Redesigned website for emerging SEO and PPC best practices and adopted marketing automation technologies (Pardot and HubSpot), resulting in double-digit growth in traffic and conversion rates. - Managed a large events schedule consisting of 50 trade shows and an annual users conference of 1,000 attendees.
- Oversaw team members responsible for graphic design, copywriting, and public relations. - Supported sales and product teams through marketing collateral and tool development.
Led all marketing efforts and operational elements of a start-up company. Duties included the graphic design of all merchandise, design of promotional pieces, placement and analysis of media promotions, website administration, and all operations management (such as shipping, purchase orders, invoicing, accounting, budgeting, vendor relations, and office administration).