United States
Led strategy, storytelling and planning for Global Brand Campaigns. • Developed seasonal brand communications framework and messaging. • Briefed and managed agencies on ideation and execution of consumer centric concepts that support the media strategy, creative direction and brand attitude. • Governed brand guidelines across all global markets. • Presented campaign plans to markets and senior leadership at seasonal milestones. • Provided leadership within the team, effectively managing cross-functional working relationships. • Directed creative production and development of content for campaigns. • Evaluated campaign performance through consumer testing to ensure targets are being met. • Partnered closely with entertainment marketing and sport marketing
Led the development of a new global positioning, communications framework and strategy for how the brand speaks to Women. • Created brand guidelines and messaging framework for cross category Women’s campaigns. • Implemented and presented Women’s brand strategy at seasonal milestones. • Signed global Women’s influencers and managed activation plans in line with strategic business plan. • Developed toolkits and creative to support market plans and brand moments. • Managed and drove a cross functional brand team (PR, social, digital, retail, events, entertainment marketing).
Led strategic planning and execution of all campaigns in North America in close collaboration with global team and key cross functional partners. • Managed targeted media buying for North America, ensuring we were reaching our target consumer. • Developed plans, toolkits and supplemental creative to support key accounts and DTC priorities like; Fearless AF, UltraBoost and EdgeBounce. • Responsible for overseeing and tracking a $40M annual budget. • Ensured a focus on digital by evaluating media buys and post-campaign analytics to identify and drive best practices across the business unit. • Managed a cross functional team to drive consistent brand messaging.
Wrote and produced marketing presentations and assisted in the due diligence process of acquisitions. • Managed full production of all outgoing client presentations. • Organized sponsorships and client appreciation/industry events. • Research on acquisitions valued up to $1 Billion.