Sarah Kane

SaaS & B2B Account Executive | Executive-Level Selling | Expansion & Net-New Revenue Growth | Avid Hiker & Traveler

Toronto, Ontario, Canada

About

I'm a Senior Account Executive focusing on helping customers find the best suited soluton for their needs, and supporting them through every step of the process. With 10+ years of consultative sales experience and 5+ years in B2B SaaS, I focus on generating net-new revenue while building long-term, value-driven customer relationships. I’ve successfully owned full-cycle sales motions in both early-stage and growth environments in a mix of industries and teams. My strengths include strong relationship building, team support and mentoring, executive communication, and collaborating closely with cross-functional partners to ensure a smooth experience from start to finish. I was drawn to sales because I genuinely enjoy not only meeting new people and learning their business, but also helping them find a solution that will make a meaningful impact in someone's daily work. With a thirst for knowledge, I find SaaS sales in particular exciting, as products constantly change and evolve, adding new functions and features. The product you were selling yesterday is not the product you'll be selling tomorrow, and that excitement is what keeps me committed to the industry. When I'm not hard at work, you'll find me spending time with my family and friends or planning my next adventure. Exploring new places and taking on new experiences is always top of mind, whether it's my next hiking trail in South America or a new restaurant in Europe that's caught my eye. I want to stay active both physically and mentally as much as possible.

Experience

  • Account Executive at Flint
    Jun 2026 - Present · 6 mos

  • Account Executive at The Sales Factory
    May 2025 - Mar 2026 · 11 mos

    Cross-functional Collaborations, ZoomInfo SalesOS and +10 skills

  • Commercial Account Executive at Tipalti
    May 2024 - Apr 2025 · 1 yr

    • Owned a defined mid-market territory, leading territory planning and account prioritization in partnership with a shared BDR • Closed opportunities ranging from $20K to $210K USD while forecasting against a $360K quarterly quota • Led complex, multi-threaded sales cycles across Finance, IT, Operations, Legal, and Procurement to drive adoption of financial automation solutions • Built ROI-backed business cases for Controllers, VPs of Finance, and CFOs, aligning platform capabilities to cash flow visibility and operational efficiency objectives • Managed concurrent mid-market opportunities while maintaining disciplined monthly and quarterly forecasting in Salesforce • Partnered cross-functionally with Solutions Consultants and implementation teams to navigate technical validation and procurement processes • Exceeded onboarding ramp expectations by 30%, reaching productivity ahead of projected timeline

  • Senior Account Executive at ContentLab | Technical Content at Scale
    Jul 2023 - May 2024 · 11 mos

    • Owned full-cycle sales across SMB, Mid-Market, and Enterprise technology organizations, selling developer-focused marketing programs and technical content solutions • Partnered directly with the VP of Sales to refine ICP targeting, messaging strategy, and outbound sequencing, resulting in a 100% increase in discovery meetings booked • Led consultative discovery conversations with Directors and VPs of Marketing to align content strategy with pipeline generation and brand growth objectives • Navigated multi-stakeholder buying groups, engaging marketing leadership while incorporating developer perspectives to ensure content relevance and technical accuracy • Positioned long-term content partnerships as recurring strategic investments rather than one-off deliverables

  • Founding Account Executive at The Third Place
    Jul 2021 - Jul 2023 · 2 yrs 1 mo

    • Owned full revenue lifecycle across acquisition, onboarding, expansion, and retention within a subscription-based SaaS model • Closed 18% of predominantly outbound opportunities, driving consistent new customer growth in an early-stage environment • Built and refined core sales messaging, ICP positioning, and qualification framework to improve conversion predictability • Led tailored product demonstrations for small business operators, translating POS, subscription, and loyalty functionality into measurable revenue and retention impact • Consulted business owners on operational use cases and supported implementation to ensure successful adoption and recurring revenue growth • Managed ~30 active subscription accounts, driving expansion through feature adoption, pricing evolution, and structured quarterly check-ins • Partnered with leadership to transition pricing from commission-only to subscription + commission model, improving recurring revenue stability