Santa Barbara, California, United States
I'm a staff UX writer + content designer with a track record of lifting up high-impact teams at Apple, Spotify, and General Motors. As both an IC and people leader, I have shipped everything from brand new experiences to iterations on legacy products with excellence, creativity, and attention to detail. Outside work, you can find me skimming a New York Times bestseller or jumping in the ocean. I dream of fluffy farm animals, vintage designer wear, and scenic alpine trails I will definitely never hike.
•Building products that help guests and hosts communicate with one another and deploying AI to assist in conversation • Designing copy systems across messaging components and sprinting with ML engineering to design conversations and train LLMs to deliver on designs • Contributing to conversation design discipline, LLM prompting and alignment best practices, and standards around AI affordances
• Led the content design team for future products as a coach and player across native vehicle operating system, autonomous driving, messaging frameworks, and AI integration • Built structure and resources for naming, taxonomy, and thinking systematically through complex interaction design problems • Created a new, org wide ritual for building craft + community by facilitating guest speakers to foster deeper design knowledge
• Launched new apps including Final Cut Pro for iPad and Final Cut Camera • Supported legacy products including Final Cut Pro for Mac, Motion, Compressor, Clips, and iMovie
• Co-led creating a taxonomy, adding a library of reusable dialogs, and converting a web-based style guide into an AI tool for a team of 600+ working on web, mobile, and desktop applications, increasing style guide compliance by 50% with 71% acceptance rate for the tool’s suggestions • Led UX writing and content design for a wide variety of web and mobile scenarios, including the accessibility statement for Spotify.com • Moderated a content council who focused on growing the style guide and glossary
Highlights include: • Ghostwriting Verve Coffee’s winning, long-form essay for Roast Magazine’s Roaster of the Year • Leading brand voice development and naming for several multimillion dollar, mixed-use properties by a luxury real estate development company in Colorado, resulting in an above average number of signed leases upon opening • Leading updated website microcopy and redesign for California’s 2022 Non-Profit of the Year, resulting in 300% increase in click action on the page, moving the user to the Donate page • Leading creation of a taxonomy and backend tagging system for searches leading to a -8% bounce rate for a web-based crypto education platform