Belgium
I'm a communications & (personal) brand building devotee with over 15 years of industry experience bringing both a creative and strategic approach to narratives. I love taking the 360° approach - keeping every key stakeholder and overarching business goals in mind - while never shying away from shaking things up with fresh ideas. Throughout my career, I've had the privilege of working with globally renowned brands (Yves Saint Laurent Beauté, Armani Beauty, Kiehl's, Urban Decay Cosmetics, Biotherm, Maison Margiela, Ralph Lauren Fragrances, Diesel ...), more niche (local) players (The Mobile Makeup Bar, Ocean Tribe, Bouw-ID, Frankl Jewelry, Demain Sélection, SKN the studio, ROOM SERVICE, The Health Atelier ...), retail companies (The Bicester Collection) and communication agencies (RCA, Pure, OONA/BAAS) crafting compelling narratives that spark conversations among audiences across all platforms. Off and online. Let's go personal - when I'm not working you’ll probably find me at the gym (obsesso mucho), spending time with my 2 little cubs or catching up with my people. I love cooking - enter glass of red wine -, flat white oat has a serious grip on me and I never leave the house without a propper skincare routine.
Former and current clients: - Demain Sélection (second-hand branded clothing): press pitches - Vibkes (event player): brand consultancy (focus awareness & content strategy) - Just The Club (creative therapist): assessement business model and identification of actions to improve marketing funnel strategy (focus top of the funnel) - Pharmacy client: launch strategy for a pharmacy expanding into orthomolecular consultancy, outlining key steps for market entry, branding, and growth - Frankl Jewelry: press pitches, influencer collabs, PR eventing - Florence Teerlinck x The Mobile Makeup Bar: business strategy & partnerships - OONA/BAAS PR agency - Pure PR agency (head of beauty): Drunk Elephant, Paula's Choice, Bioderma, Institut Esthederm, Phyto ... - Bouw-ID: earned & paid media strategy - Launch podcast: from brand strategy to content strategy/production/management - Launch skincare brand (2026): advisory board - Launch skincare brand (2026): consultancy brand strategy
Company: Maasmechelen Village (The Bicester Collection) Specific: - Ambassadorship - Private Client Acquisition - Brand Partnerships - Influencer Marketing - Content Production - Fashion, Beauty, Retail, PCS, Lifestyle, Tourism
Division: L'Oréal Luxury Brands Brands: Urban Decay Cosmetics, Kiehl's & IT Cosmetics Specific: - CRM strategy : driving engagement, building retention and growing our communities with the right content via all touchpoints (off/online) - Content strategy & creation - Paid, Owned & Earned Media
Division: L'Oréal Luxury Division (Benelux) Brands: Yves Saint Laurent Beauté, Armani Beauty, Maison Margiela Paris, Biotherm, Ralph Lauren Fragrances, Diesel Fragrances, Cacharel, Kiehl's, Urban Decay Cosmetics, IT Cosmetics, Helena Rubinstein, Atelier Cologne, Viktor&Rolf Fragrances Specific: - Influencer marketing, including setting clear measurable KPI's - luxury eventing - content production - earned and paid media - public relations/ in every sense of the word - you name it, have done it all - 360° is key: working closely together with all internal stakeholders (retail, marketing, educators ...)
Support during fashion show of Belgian designer Jean-Paul Lespagnard (showroom, fashion show, communication ...)
Division: professional haircare products Brands: L'Oréal Professionnel, Redken, Matrix, Kérastase Specific: - responsible 'Hairdressers against Aids' project (6months) - educating the Business Club on social media - event planning & assistance during fashion shows - design national publication "journal backstage" (annual Fashion Show Kask Ghent)