Sarah Chemouli

CMO | 100 Best CMO Forbes 2025 | Business strategist | Digital transformation | Brand Believer

Spain

About

C suit with a solid International experience. Marked sense of leadership and acute strategic thinking. Specialized in brand management from strategy development to leading in-market communication/commercial plan implementation. At ease to work in multicultural environment and experienced in managing diverse teams (across cultural backgrounds & seniority).

Experience

  • CMO Santander España at Santander España
    Sep 2025 - Present · 1 yr 2 mos

    Digital Marketing, Strategy and +7 skills

  • Member of the board of directors and executive board at Asociación Española de Anunciantes - aea
    Oct 2022 - Present · 4 yrs 1 mo

  • Member of the Board of Directors at AUTOCONTROL - Asociación para la Autorregulación de la Comunicación Comercial
    Oct 2022 - Oct 2025 · 3 yrs 1 mo

  • Procter & Gamble (16 yrs)
    • CMO Spain
      Oct 2022 - Aug 2025 · 2 yrs 11 mos

    • Head of Fabric & Home Care Business - Iberia
      Sep 2018 - Sep 2022 · 4 yrs 1 mo

    • Brand Manager Hair Care Arabic Peninsula
      Feb 2017 - Aug 2018 · 1 yr 7 mos

    • Brand Manager Fabric Care Southern Europe
      May 2015 - Jan 2017 · 1 yr 9 mos

    • Brand Manager Fabric Care Iberia
      Sep 2013 - Apr 2015 · 1 yr 8 mos

    • Assistant Brand Manager
      Sep 2009 - Aug 2013 · 4 yrs