London, England, United Kingdom
Culture isn’t just a “nice-to-have”—it’s the foundation of every organisation, shaping how people work, connect, and succeed. Whether it’s thriving or needs some fine-tuning, culture is everywhere, and I love helping organisations make it a true strength. I specialise in people-centred change, crafting strategies that transform the workforce, build human-focused frameworks, and create cultures that are genuinely lived every day. With a mix of data, creativity, and a collaborative approach, I design solutions that boost performance and make employee experiences truly meaningful. If you’re looking to shape a stronger, more people-centred culture, let’s chat. I’d love to explore how I can help.
Engaged as a consultant by Ericsson to conduct a comprehensive assessment of their Employee Referral Program and deliver a strategy for global transformation. Through stakeholder interviews, employee focus groups, and market benchmarking, I uncovered what was holding the program back — and more importantly, where the untapped potential lay. I delivered a clear, strategic roadmap that gained leadership buy-in and set the direction for a global relaunch, repositioning referrals as a high-impact, cost-effective hiring channel that boosts both talent quality and employee engagement.
I partnered with global companies to unlock the power of their people by aligning culture with their brand purpose. From attracting talent to ensuring employees leave as brand ambassadors, I helped build workplaces where people thrive and performance cultures that deliver business results. - Immersed in company cultures, using competitive analysis, AI-driven employee listening, and focus groups to uncover valuable insights. - Developed compelling Brand-led People Propositions /Employee Value Propositions (EVPs), Culture Roadmaps, Talent Attraction Campaigns and Engagement Plans that energised teams and boosted retention. - Advised on strategic people programs like brand ambassador initiatives, reward & recognition making sure every employee felt connected and engaged. Brought fresh thinking to pitch teams, shaping winning strategies, presenting bold POVs, and collaborating on work scopes and budgets that delivered impact.
Passionate about crafting compelling employer brands that attract and engage top talent worldwide. At Accenture, I lead global strategies to enhance our talent brand, leveraging innovative marketing techniques and data-driven insights. With a focus on inclusivity and authenticity, I ensured our brand resonated across diverse markets, showcasing Accenture as an employer of choice. - Played a pivotal role in the transformation team that spearheaded Accenture's 2020 brand evolution - Let there be change. Instrumental in launching, activating, and embedding the new brand and purpose to over 700k employees globally. - Advised and collaborated with geographic talent brand teams worldwide to deliver impactful talent attraction campaigns. - Led global employee referral program, boosting talent acquisition through internal advocacy. Led the people engagement and communications for global Workplace transition program.
• Drive employer branding strategy, activities and consistency in candidate marketing – campus, experience hire, social, advertising, brand, corporate initiatives, rewards & rankings – across Europe, covering 24 countries in collaboration with global /local marketing and recruitment stakeholders • Communication lead for global employee referral program – partnering with HR, recruiting, talent brand, people comms to deliver an integrated approach. Develop comms strategy, creatives, content, messaging and provide campaign guidance to help increase referrals and prioritise hot skills • Develop Europe marketing and communication strategies for specific priorities and industries – Inclusion & Diversity, Security – in partnership with leadership and stakeholders • Manage development and localisation of candidate marketing toolkits and collateral in partnership with key stakeholders and creative services and ensure effective and coherent use. • Initiate collaboration and sharing best practice among people communication and talent brand teams across Europe through regular calls, team platform and collections site. • Lead on the enablement of talent ecosystem network for the new brand purpose and creative expression roll-out
• Led geographic internal communications teams across Accenture’s 15 Geographic Units (GU) and 42 countries, providing advice and direction on implementation and communications of global campaigns such as Performance Achievement, Conduct Counts, CEO Employee Webcast, • Led and managed internal communications for GU management model changes, including the successful launch of MART (Middle East, Africa, Russia & Turkey), and changes to 3 other GUs – Italy, Central Europe & Greece; Iberia and ANZ. • Developed and delivered internal communications strategy for Group Chief Executive – Growth Markets and the region, including leadership webcasts, e-newsletters, internal sites, external and internal social media. Increased stream followers from 100 to 1800+ for Group Chief Executive and delivered Here We Grow V-zine campaign to more than 250k Accenture employees in the Growth Markets • Lead and managed communications for our Global Geographic Services Lead and Internal Business Operations community through engagement platform, webcasts and newsletters. Achieved an increase of 800 + new members since launch and highest webcast attendees of all time with 39% viewers of those invited.
Working as a freelancer I spearheaded marketing and communication strategies for council services and initiatives, leveraging the full spectrum of marketing techniques, from digital campaigns to publications and press outreach. My role was not just about executing campaigns, but about transforming ideas into impactful actions that resonate with the community and drive meaningful change. - Lewisham Sport Awards: Pioneered a groundbreaking digital marketing campaign that digitised the nomination process, driving increased engagement and participation. - UK 2011 Census: Created and led targeted campaigns - direct mail, press coverage and digital marketing to ensure robust community participation and accurate census data collection for Central Government. - My Place My Planet: Led the environmental initiative, using strategic communication to inspire and mobilise the community for a greener future.