Portland, Oregon, United States
•Built and orchestrated omni-channel marketing and demand campaigns while managing a team •Developed and executed strategic customer lifecycle programs to drive cross-sell and upsell pipeline, along with the creation of a customer-exclusive workshop program and customer newsletter
•Develop security campaign plans from creating objectives and strategies to executing deliverables which could include email campaigns, webinars, paid media programs, etc. •Collaborating closely with Product Marketing team in developing programs, identifying targets and ensuring the right message and content is used in the campaigns. •Analyze campaign performance, report it to various stakeholders and identify opportunities for improvement •Work closely with the MarTech stack to develop impactful ABM programs, and identify new opportunities for growth •All of the above working in concert with Field Marketing vertical team leads.
Produced three blog posts for Malwarebytes Labs with 53,000+ unique views for each, acted as project manager for Product Marketing, assisting in a B2B product launch, ghost writing for CEO, Social Media Manager replacement when Manager is on PTO, produced essential assets such as customer use-case slides and marketing and sales process presentations, created emails (Marketo) and templates which are utilized for external sales transmission and customer retention campaigns, Data Steward: Cleansed data from campaigns ensuring consistency in both Marketo and Salesforce to track metrics, created Gold Files for Demand Generation programs, created a Public Relations Campaign focused on High School Outreach: wrote formal plan, coordinated and planned events, acquired useful feedback for future PR initiatives, edited and organized internal sales resources and customer-facing collateral, created a central location file in which departments could access all resources across all webpages with a single click, collaborated across multiple departments and outside parties
Demand generation campaign strategizing, writing technical blogs, composing the start of an editorial guide, writing sales emails, database cleansing in Marketo and Salesforce, creating presentations, creating workflow charts and documents, creating timelines and calendars, and editing/organizing internal and external resources