Sarah Breneman

Head of Sales | Simplifying buying & managing materials ⚒️🔧

Raleigh, North Carolina, United States

About

I’m a SaaS sales leader who loves building clarity and structure in high-growth environments. Over the past decade, I’ve helped early and growth-stage companies define their sales strategy, refine their go-to-market motion, and scale through disciplined process and strong leadership. I’ve led teams and supported deals across industries including retail, healthcare, and financial services, with customers such as Macy’s, Allergan, Honeywell, and Blue Cross Blue Shield. As Head of Sales and executive team member I built global sales infrastructure from the ground up, creating systems and playbooks that helped drive sustainable growth across 12 international markets. I’m at my best when I’m bridging strategy and execution, turning vision into process, mentoring teams to think more strategically, and building the frameworks that make sales organizations predictable and scalable. I love working for a company that values innovation and discipline; where I can help refine GTM structure and execution while continuing to grow under experienced executive leadership.

Experience

  • Head of Sales at Ply
    Jan 2026 - Present · 7 mos

    At Ply, our mission is to streamline materials replenishment for contractors by providing a reliable platform that ensures timely and efficient restocking. We aim to save our customers time and money with seamless and transparent solutions.

  • Independent GTM & Revenue Consultant at Self Employed
    Mar 2025 - Jan 2026 · 11 mos

    Partnering with early and growth-stage SaaS companies to strengthen go-to-market foundations and accelerate predictable revenue growth. Advise founders and revenue leaders on strategy, process, and execution across all stages of the sales lifecycle. Focus Areas: - GTM design, ICP definition, and sales process optimization - Pipeline development and outbound playbook creation - Sales enablement, hiring strategy, and performance coaching - Forecasting, RevOps alignment, and sales infrastructure scaling

  • Head of Global Sales at Crave Retail
    May 2023 - Dec 2024 · 1 yr 8 mos

    Executive team member leading global sales hands-on—closing deals, mentoring reps, and shaping company strategy. - Led sales as a player-coach—directly closing enterprise deals while mentoring a small, high-output team - Served on the executive team, helping shape company-wide strategy and solve cross-functional challenges as the business scaled - Worked directly with global luxury retailers across North America, EMEA, and APAC to support high-impact deployments and growth - Focused on identifying root problems across the customer and sales lifecycle, and implementing practical, scalable solutions - Partnered with product, marketing, and success teams to ensure alignment across deal cycles and long-term client success

  • Enterprise Account Executive at SparkPost, a MessageBird company
    Jul 2022 - Mar 2023 · 9 mos

    Sold email and API-based messaging solutions to enterprise clients across finance, retail, and tech—driving digital communication at scale. - Closed complex deals across enterprise accounts in highly regulated and high-volume verticals - Sold SparkPost’s high-scale email delivery infrastructure and API solutions, later expanding to multi-channel offerings via MessageBird - Consulted with clients on deliverability, compliance, and performance, helping optimize critical transactional and marketing communications - Managed complex sales cycles with technical buyers, aligning solutions with customer roadmaps and system architecture - Contributed to cross-sell efforts and strategic expansion into new use cases and communication channels post-acquisition

  • Enterprise Account Director at Yext
    Jun 2020 - Jul 2022 · 2 yrs 2 mos

    Closed mid-market & Enterprise SaaS deals across multiple industries, helping brands centralize and scale their digital presence with Yext’s platform. - Managed full-cycle sales for mid-market and Enterprise clients across retail, healthcare, financial services, and technology - Sold Yext’s search and location intelligence platform to improve customer engagement and brand visibility - Generated pipeline through outbound prospecting and inbound lead conversion; consistently hit and exceeded quota - Partnered with implementation and customer success teams to ensure seamless onboarding and long-term retention - Helped refine messaging and positioning for vertical-specific use cases based on customer feedback and market needs