Sarah Bradford

Senior Digital Product Owner driving digital innovation in financial services

Buckden, England, United Kingdom

About

Sometimes it can be hard to describe what you do and the benefit it brings, however after a good old think, the best way to describe me and my skills is that I deliver the best possible experience for both customers and employees alike. I take the time to really get under the skin of a problem before aiming to deliver the best solution given the usual constraints of time and money. What this has taught me is that I really love a challenge. I’ve had some great successes but also learnt some important lessons – mainly that no matter what you do, you should never compromise the final experience. At present I work in Volkswagen Financial Services commercial product team, aiming to change the way existing and prospective customers interact with us and the products and services they need. This means I need to understand the opportunities and limitations of each channel to effectively design the right solution. This could be across web, mobile web, apps, in-branch or all of them. If I had to summarise myself in 5 bullets, they’d be: - I’m unbelievably passionate about what I do - I love trying to work things out - I never claim to have all the answers but I’ll find someone who does - I relish in finding out new things about how to make a customer's life easier - I love meeting new people and chatting through issues, especially over a tea.

Experience

  • Product Manager at JATO Dynamics
    Jan 2026 - Present · 7 mos

  • Senior Product Manager at Ford Credit
    Apr 2025 - Jan 2026 · 10 mos

  • Volkswagen Financial Services (UK) (10 yrs 8 mos)
    • Senior Product Owner
      Jun 2017 - Feb 2025 · 7 yrs 9 mos

    • Digital Marketing Manager
      Jul 2014 - Jun 2017 · 3 yrs

  • Barclaycard (6 yrs 1 mo)
    • Senior Digital Design and Proposition Manager
      Nov 2012 - Jul 2014 · 1 yr 9 mos

    • Digital Design and Proposition Manager
      Jul 2008 - Nov 2012 · 4 yrs 5 mos

  • Head of Digital Marketing at Campaign Works
    Apr 2007 - Nov 2007 · 8 mos