New York, New York, United States
I design the user experience with words. Previously at Chase, focused on financial health. Used to work with Fortune 500 brands to design and deliver content marketing programs—mostly by owning creative strategy and end-to-end production. Created exceptional content that drove business results, and educated clients on best content practices. Clients included Prudential, Bloomberg, AstraZeneca, GSK, Janssen Pharmaceuticals, Office Depot, Orbitz, Starwood Hotels, Estée Lauder, and Pepsi.
Consumer Banking
Product/SaaS - Work closely with R&D teams in an agile framework to both inform product strategy, improve UX, and contribute UX writing - Lead ground efforts for product marketing to define and share best practices. Succeeded in embedding the Editorial team in all product strategy and testing Content strategy: Create enterprise content marketing programs by owning creative strategy and operations. Structure program overview, calendars, and content deliverables that align with business objectives - Create editorial guidelines, covering topics, style, tone and imagery - Run editorial onboarding, discovery and training sessions - Use data-driven insights to guide ongoing work and execution + optimize strategies for best possible ROI Original content + project management: Lead content creation from brief to completion by overseeing all day-to-day production. This includes pitching, copy and line editing, asset management, CMS publishing - Oversee rate card execution by planning and tracking budgets - Hire, manage and pay remote writers, designers and partner studios - Enforce a consistent brand voice and high editorial standards Licensed content management - Facilitate article and image curation for clients - Advise Content Team on publisher acquisitions Ongoing counsel - Internally, conduct regular account meetings to report challenges and successes. Identify and drive new opportunities - Externally, educate clients on content marketing best practices and the meaning of exceptional work
Licensed content management - Facilitate article and image curation for clients - Advise Content Team on publisher acquisitions Ongoing counsel - Internally, conduct regular account meetings to report challenges and successes. Identify and drive new opportunities - Externally, educate clients on content marketing best practices and the meaning of exceptional work
- 321.9k shares and counting - Pitch, write and research features on tech, social media, brands and web culture in various formats, including lists, interviews and slideshows - Write select branded content pieces for current series
- Brainstormed and performed editorial duties for all Branded Content series, including Samsung, Lenovo, Staples and Home Depot - Pitched and wrote features on tech, social media and web culture - Worked across multiple departments, including Ap-Ops, Sales and Community, to actualize series and ensure adequate coverage - Wrote weekly about nationwide industry events and jobs for business development team