Sara Bruscoli

Senior Manager @ Baker Hughes | Executive MBA @ SDA Bocconi 2026 | Federmanager & Women in Business Board Member | ex-GE

Florence, Tuscany, Italy

About

I am a senior transformation leader with 15+ years of experience driving growth in complex, global B2B and industrial organizations by placing the customer at the center of strategy, services, and execution. My background spans energy, manufacturing, and technology-driven environments, where I have led enterprise-wide initiatives including M&A integrations, logistics, service and aftermarket growth strategies, and long-term customer lifecycle programs across international markets. I specialize in turning customer experience into measurable business outcomes, from revenue growth and servitization to operational excellence, adoption, and cultural change. I work at the intersection of strategy, execution, and people leadership, orchestrating cross-functional teams in highly matrixed organizations. I have completed an Executive MBA at SDA Bocconi, with a focus on strategy, servitization, and experience in mature markets. I am intentionally evolving my career toward Customer Experience, Services, and Business Transformation leadership roles in B2B and industrial companies that see CX as a competitive advantage. I believe sustainable growth is created when customer value, operational excellence, and people engagement move together.

Experience

  • Baker Hughes (Full-time · 6 yrs 10 mos)
    • Senior Manager Logistics - Project Shipping
      Mar 2026 - Present · 4 mos

      I'm leading a team of Project Shipping Managers, driving capability growth and performance across 30+ major international projects/year while • Driving end‑to‑end logistics strategy and delivering on‑time, compliant and risk‑mitigated execution in international and high‑criticality environments. • Strengthening organizational capabilities through leadership, coaching and talent development, elevating team performance and succession readiness. • Partnering with executive stakeholders and key customers, influencing strategic decisions and managing top‑level escalations. • Accelerating digitalization and process optimization programs, generating measurable cost‑out, cycle‑time reduction and performance improvements. • Enhancing governance and cross‑functional integration to improve milestone adherence, transparency and world‑class customer satisfaction.

    • Integration Leader post M&A
      Nov 2023 - Feb 2026 · 2 yrs 4 mos

      I led the integration strategy for a newly acquired company and the implementation of plans and processes required to make it successful and reach business financial results. I was responsible to • Coordinate extended cross functional and multicultural teams (100+ people) • Identify synergies with buyer Company organizations to maximize know-how cross pollination, sales and revenues growth, talent development • Lead the functional team to map processes and procedures of the new company to validate the most adapted execution model and the tools to support it (i.e. ERP) • Establish prioritization for integration plan execution to minimize disruption of ongoing activities and to sustain business operations • Provide periodic progress reports to business leadership on the main KPIs (financial and quality performance, execution, employees’ engagement) • Be the ambassador of Company culture and values • Capture best practices and lessons learned throughout the integration period for continuous improvement purposes

    • Strategy and Growth Aftermarket Leader
      Oct 2021 - Oct 2023 · 2 yrs 1 mo

      I led the Long Range Plan (5-10 years) for the assigned Services market divisions (Industrial Power Generation, Refineries & Petrochemical and Fertilizers). I was responsible to • Coordinate extended cross functional and multicultural teams (30+ people) • Develop and implement strategies based on voice of customers, Product Management contribution & Strategic Marketing inputs, aimed to increase business volumes and margins • Operationalize the growth initiatives through dedicated action plans • Ensure “design-to-serviceability” adoption to new product development

  • Senior Board Member at SDA Bocconi | Women in Business Club
    Nov 2025 - Present · 8 mos

    Empowers women’s leadership through mentorship, networking, and development programs, equipping future leaders to overcome barriers and stereotypes and achieve gender parity in business.

  • Membro del Consiglio Direttivo at Federmanager Toscana
    Jun 2025 - Present · 1 yr 1 mo

  • Delegato Coordinamento Nazionale Gruppo Giovani at Federmanager
    Nov 2024 - Present · 1 yr 8 mos

  • Executive MBA 2026 at SDA Bocconi
    Nov 2024 - Mar 2026 · 1 yr 5 mos