Greater Barcelona Metropolitan Area
Digital Product Specialist with hands-on experience in backlog management, requirements definition, release coordination and continuous improvement within digital platforms. I work closely with Product, QA, Content, UX/UI, Tech and Marketing teams to deliver high-quality, user-focused and data-driven solutions. Analytical, structured and results-oriented, I enjoy breaking down complex problems, coordinating cross-functional teams and bringing clarity to processes, CMS workflows and digital product optimisation.
- Management and prioritisation of the backlog: analysis, decision-making, refinement and coordination with technical and product teams. - Definition and review of requirements, Epics and User Stories, ensuring clarity and readiness for development. - Release coordination, CAB documentation, deployment follow-up and stakeholder communication. -Cross-functional collaboration with Product, QA, Tech, UX/UI, Marketing and Content to deliver high-quality digital improvements. -CMS management and content support, including validations and functional QA. - Implementation and analysis of A/B tests; tracking follow-up and monitoring (GTM) and KPI reporting. -Multi-market coordination and continuous improvement of internal processes (reporting, prioritisation, communication flows).
- Formar parte del proyecto Compass, liderando la implementación de un nuevo CMS en la web cinesa.es y colaborando en toda la implementación tecnológica en los distintos canales digitales. - Responsable de las tareas SEO durante la migración de la web. - Implementación de nuevos desarrollos web en CMS. - Gestión de los CMS utilizados en Cinesa: cinesa.es, Cinesa Business y Atención al Cliente (Umbraco, Magento, HTML básico). - Optimización SEO de contenidos digitales y responsable de buenas prácticas y mejoras de posicionamiento. - Gestión, creación, planificación y estrategia de los contenidos web y de las campañas en este canal. - Reorganización, planificación y creación de la estrategia de contenidos para el blog de Cinesa.es. - Gestión de campañas provenientes del grupo Odeon. - Relación con las distintas agencias externas implicadas en otros proyectos y tareas relacionadas con el departamento de Digital y Marketing.
- Manage content for bimonthly bilingual (SP and EN) digital magazine Iberia Plus, which includes special offers for the airline´s loyalty program members and engaging content on smart travel, using CMS Umbraco. - Be part of final stages on the development and the launch of the project, in May 2017, working closely with the programming and the editorial teams. - Produce and write articles that are relevant for the frequent flyer and branded content pieces that help increase revenue and engage advertisers in the long term. - Maintain a regular relationship with the airline to quickly react to its needs and support their involvement on different partnerships and events. - Content optimization and SEO implementations to improve traffic and online reputation. - Content planning, content and deadlines calendar and online promotion recommendation in line with the airline global goals. - Results analysis and presentation along with proposal of improvements in order to increase traffic and online presence. https://www.iberiaplusmagazine.iberia.com/
- Redacción de contenidos para la página web de la empresa con textos acordes a su filosofía y SEO-friendly. - Sugerencia de mejoras para la página web piloto. - Establecimiento de relaciones con el equipo para investigar los objetivos y KPI´s comunes. https://www.bwh.es/
Create, understand and interpret long term and short term Forecasts Analyze complex data that will have impact on future volume and integrate this into plan, try to identify and summarize key trends. Real Time decisions, communicate directly with business to manage work to make real time decisions Ensuring high level of accuracy in planning to actual workloads. Collaborate with Line Managers to drive production management across teams. Strong collaboration and partnership with multiple functional teams Understand key performance indicators, reporting at team and individual level to ensure effective performance management of outliers impacting service level Shrinkage, holiday and Bradford reports to ensure effective absence. Partner with Process Managers and Training. Supervising and monitoring up to 80 colleagues in order to achieve outstanding servicing results. Communicating senior operational management in terms of performance metric drivers and areas of opportunity within the department. Coaching, training and supporting the rest of my team. Quickly adapting to a constantly changing business environment, effectively managing priorities, meeting tight deadlines and acting decisively. Taking initiative and making decisions independently, using negotiation skills and communicating, written and verbally. Strong thought leadership and ability to develop creative approaches to problem solving.