Greater Buenos Aires
Where fashion meets words, that's where you'll find me. Hi! I'm Sara Keller — image consultant, writer, and content creator based in Buenos Aires. I hold a Bachelor's in Business Administration with a Marketing orientation from Austral University, and I've spent the last few years building a career at the intersection of fashion, editorial, and brand strategy. I don't think one label is enough to describe me, as I'm eager to try new things and set up new projects. I founded Sara Asesoría, my personal brand through which I create fashion and educational content across Instagram, TikTok, YouTube and Pinterest (@sara.asesoria), and offer personalized image consulting services. I've reached 10K followers on Instagram and 10K monthly views on Pinterest. Writing is one of my biggest passions. I write for Sytle Magazine's Lifestyle & Fashion section; for my own newsletter, The Inner Issue on Substack — where I explore fashion, identity, and image through an editorial lens. And in 2023, I published my debut YA novel. Since January this year, I started colaborating in Girlys Politics, where I'm in charge of writing posts, stories and opinion articles. I speak four languages: Spanish, English, French and German. My goal isn't just to work in fashion. It's to become a voice within it — as a columnist, critic, and creative strategist who understands both a trend report and a P&L. If fashion, beauty or lifestyle is your world too — I want to know you. The best collabs start with a conversation. Let's have one.
Social Media Content Writer covering politics and global affairs. Creating stories, carousels, and opinion articles.
Responsible for writing weekly articles for Style magazine's website under the Lifestyle and Fashion section. Event coverage and content creation.
I offer personalized image consulting for fashion, décor, and lifestyle brands, as well as for individuals who want to dress with intention and feel genuinely confident in their own skin. I specialize in color analysis.
Design and production of content for Instagram, TikTok, YouTube and Pinterest through my personal brand @sara.asesoria, growing it to 10,000 followers on Instagram and 400,000+ accounts reached on TikTok organically. Fashion, lifestyle and personal image trend research. Content calendar planning and copywriting with clear CTAs.
Key responsibilities: - Manage social media accounts (Facebook & Instagram) -Plan and execute Meta and Google Ads campaigns -Manage Tiendanube e-commerce platform (upload products, control inventory, create listings, design the website, and configure shipping and payment methods) -Analyze social media and Tiendanube data to propose strategic improvements (Meta Business Suite & Google Analytics 4) -Design and implement content, SEO, and SEM strategies -Film, produce, and edit multimedia content
Key responsibilities: -Social media management across Instagram, LinkedIn and TikTok. -Performance reporting and analytics support for social media channels. -Event coverage and content production for social media distribution. -Copywriting and post creation tailored to each platform's tone and format. -Content ideation and strategy proposals across multiple platforms. -Original content production including testimonial recordings and event videos. -Administrative tasks ranging from publication strategy planning to event coordination.