Greater Madison Area
With a robust track record at Dental Health Associates, strategic marketing and brand enhancement have been at the forefront of my professional journey. Our team has leveraged market insights and competitor analysis to fine-tune our marketing campaigns, resulting in increased brand recognition and lead generation. The development of dynamic digital content and effective customer relationship management have been pivotal in these successes. Creativity in asset design paired with strategic deployment of campaigns across various platforms, has been integral to elevating our brand's market presence. These strategies have not only fostered stronger customer connections but have also significantly contributed to the organization's growth and market positioning. Our focus remains on continuously innovating our approach to stay ahead in a competitive landscape.
• Developed and executed marketing campaigns to boost brand visibility and generate leads. • Analyzed market trends and competitor research to optimize marketing strategies. • Designed creative assets for digital ads, website, and print materials to enhance brand presence.
In my role as Marketing Manager at Momentum Insurance Plans, Inc., I successfully managed branding and awareness campaigns and optimized marketing strategies through website development and analytics. My efforts led to increased brand visibility and engagement, contributing to the company's overall success.
• Developed marketing advertisements (print & digital) for Livsreise Norwegian Heritage Center. • Launched email campaigns via Constant Contact for events & news. • Assisted in creative direction for Norwegian Heritage Center & Bryant Foundation.
• Managed employee information in payroll system, ensuring accurate deductions and timely updates. • Provided exceptional support to staff through effective communication and problem-solving. • Streamlined new hire onboarding processes, resulting in increased efficiency and employee satisfaction. • Assisted in recruitment efforts to attract top talent to the City of Stoughton, WI.
• Led a feasibility study process for a hospital capital campaign, influencing donors for estate planning. • Organized a successful Stoughton Hospital Golf Fundraiser, raising over $10,000. • Managed Foundation Director responsibilities until a new director was hired.