Dallas, Texas, United States
🌟 Senior Sales Director | AI-Driven Marketing Expert | Transforming Consumer Insights into Actionable Strategies 🌟 Accomplished sales leader with over a decade of experience in driving revenue growth and delivering exceptional client results within the Ad Tech space. Currently serving as Senior Sales Director at Cognitiv, I leverage deep learning AI to craft custom algorithms that optimize marketing performance at scale. My passion for data-driven decision-making allows me to create tailored solutions that meet diverse client objectives, ultimately driving strong perfromance and enhancing key performance indicators. Prior to my role at Cognitiv, I spent over seven years at Yieldmo, where I held various leadership positions and contributed to the company being recognized as one of North America's fastest-growing tech firms. My focus on innovative mobile advertising strategies led to improved client engagement and unprecedented results. With a proven track record of managing high-profile accounts—including major brands like General Motors, Nike, Ralph Lauren, Ford, and Dish—I excel in developing strategic partnerships and implementing solutions that drive growth. My experience spans from client services to sales strategy, equipping me with a holistic view of the marketing ecosystem.
2025 DFWIMA Ad Sales Person of the Year
Cognitiv is the leading Deep Learning Advertising Platform bringing intelligence to advertising. Our custom & predictive modeling solutions better understand nuance and more accurately predict consumer behaviors, enabling brands to connect with incremental customers in more precise, relevant, and impactful ways at scale.
Expect more from mobile advertising. We think ads should look great and work great. We combine the best of design and data to invent new formats, ruthlessly optimize them, and deliver unprecedented results. Yieldmo is among the Top 10% of the fastest-growing tech companies in North America, as measured by Deloitte LLP, and is backed by premier VC firms including Google Ventures, Time Warner Investments, and Union Square Ventures.
• Launched eSale, a multi-channel management software that helps small businesses effortlessly manage their online sales through channel connections, product management, inventory optimization, order consolidation, and shipping all in one dashboard • Identified, gathered, documented and championing product needs for the user base with focus on new integrations and features • Formal and ad hoc client training on the eSale platform tools, including documentation, onboarding programs and similar • Provided e-commerce consulting on everything from marketing to fulfillment across SMBs to enterprise level clients
• Accounts include: General Motors, Ford Motor Company, Chrysler, Target, Allstate, Walgreens, Microsoft, Diageo, Macys, Home Depot, Pfizer and Disney • Impacted $30MM in sales across the South Central Region in 2014 • Increased Target revenue by 41% YoY for Q2/Q3’14 • Collaborate with Product and Sales teams on improvement and creation of new ad placements, packages and programs • Lead internal strategic brainstorms for top accounts with Sales teams, Account Management and Operations across the US • Analyze & simplify data/statistics of industry trends and campaign performance to create macro and micro views highlighting consumer leanings, audience insights and vertical trends in order to provide recommendations to clients
Jumptap (acquired by Millennial on 11/6/13): • Provide dedicated account management to all General Motors, Ford & Chrysler brands, along with all accounts in MI/OH. • Grew revenue via up-sells/renewals and track retention of managed campaigns accounting for 68% of all account management renewals across the nation in Q3’13 • Optimize advertiser accounts to improve delivery, performance, conversions and specified KPIs. • Executed first to market cross screen campaign with UM/ Jeep: http://www.millennialmedia.com/advertise/campaign-successes/jeep-wins-with-mobile-first-cross-screen/ • Demonstrate expertise in problem-resolution skills including the ability to think creatively in the development of ideas/solutions that contribute value in a dynamic, client-centered environment • Assist advertisers with marketing strategies and implementation of new tools and products
• Participate and lead face-to-face client and vendor meetings along with writing POVs to advise clients on the best ways to integrate media into their advertising and marketing programs. • Work with senior management and autonomously to develop strategies and recommendations for media plans. • Day-to-day management of the media plan including oversight of buy recommendations, execution details, and budgets/accounting for Digital, Print, National TV, Out of Home and Radio • Negotiated digital partner contracts for sites as needed and provided client with substantial savings • Advanced experience in Nielsen, Telmar and DART allowed me to provide deeper analytics that lead not only to optimization recommendations, but also new media strategies. • Work with Assistant Planners and Finance to confirm invoicing and billing payments are on track and clear any and all discrepancies along with ensuring all budget spending is on track and in line with client parameters. • Managed expectations of clients and deliverables by working closely with the client and creative agencies throughout the entire Verano campaign to maintain performance and meet client objectives and goals.