Karāchi, Sindh, Pakistan
Hi! I am Sara. I have done my graduation from the Institute of Business Management. Academically, I have been a pretty decent student, even ended up securing a merit scholarship for 2 years and graduated with a CGPA of 3.56. Professionally, I am in my learning stage and I do not believe there is any person who can ever know it all irrespective of what he/she achieves in life. So I can say I am in my learning, implementing, monitoring, improving & repeating phase of professional life (not that I believe this phase ever ends but I guess we become better at what we keep putting in our efforts). I have experience in Social Media Management, Designing, Blog Posting, and LinkedIn content creation. Personally, I am a very creative person. I have been painting and writing poems/stories since 14 years now. I believe that my ability to think out of the box combined with my quick learning attitude is one of the key reasons why I am passionate about social media management. When I first entered this field, I thought it wasn't for me, but now I can say that this is where I belong. I love to keep myself updated about the latest trends. Also, one of the best part about marketing is consumer psychology that helps me understand my target audience better and I end up creating content strategies that resonate with my audience's needs, not only represent "what my brand does". I am known for being too honest and empathetic and I believe that's my strength as a true marketer. I make sure that whatever I advertise is what my brand provides because I do not believe in one-time-purchase only rather I believe in increasing Customer Lifetime Value. I guess you know a lot about me so now I would love to know about you!
As the main point of contact for Spotify at Creare, I have spearheaded strategies to enhance the VIP Influencers Program, overseeing every stage from ideation to execution. I collaborate closely with designers and relevant stakeholders to ensure seamless creative alignment and flawless implementation of campaigns and events. Beyond Spotify, I contribute as a content strategist and social media manager for Creare, GreenVision Energy, and Proper Choice Training Institute, creating, scheduling, and managing content across multiple platforms. My experience spans strategy development, creative coordination, and hands-on execution, allowing me to deliver campaigns that are not only engaging but also strategically aligned with brand objectives. Driven by a passion for innovative solutions, I focus on elevating brand presence, fostering meaningful connections, and achieving impactful results.
An incredible and unique experience of exploring event management and social media management. Got amazing opportunity to work with clients like Spotify and Nescafe. My key responsibilities are as follows: - Create engaging content Strategy for Creare Communications and GreenVision Energy - Create and update the deck for vendors and clients - Bring unique ideas for merchandising at events.
A remarkable experience of being an all rounder! From content strategies to lead generation, this job has taught me that my potential is not limited. Being a part of this company, I am able to explore areas like - Blog Posting on LinkedIn - Posts & Guidebook creation and designing - Lead generation - Analyzing trends - Monitoring and improving content strategies
An amazing experience of handling the accounts of Flora Cafe and Florentine Restaurant. My key responsibilities included: - Planning and designing stories and reels - Planning the content for the upcoming month - Scheduling and posting posts and reels on Instagram and Facebook - Using the Meta Business Suite to monitor and improve the content strategy
This position brought me exceptional experience to know about social media management, community management and client handling. I loved how I got amazing eatery brands to work on like Flamme, Coconut Grove, Meat The Cheese and Theatre. Indeed, this experience gave me the courage to step up the social media marketing game and choose this field as my career path.
During my marketing internship, I learned the development and execution of the targeted campaigns, elevating brand awareness and engagement. This experience was an exceptional learning opportunity of deepening my understanding about the consumer behaviour and the multifaceted nature of modern marketing dynamics