United States
With 30+ years in B2B sales and marketing, I bring a unique blend of frontline experience and strategic leadership to every campaign I build. Today, I lead cross-industry field marketing efforts focused on demand generation, pipeline acceleration, and partner collaboration. I develop and execute regional programs that align with sales goals—from account-based marketing plays and executive events to high-touch gifting and scalable digital outreach. I also work closely with strategic partners to co-create campaigns that extend reach and deepen engagement. My background spans both marketing and sales leadership, giving me a well-rounded perspective on how to influence buying decisions and support sellers in the field. I’ve built outbound programs that secure first-time appointments, created event experiences that move deals forward, and developed scalable strategies that drive measurable revenue impact. What fuels me is building campaigns that work, enabling teams to succeed, and delivering experiences that resonate—whether it’s with a prospect, partner, or customer.
Spearhead regional marketing strategies at Hyland, aligning efforts with revenue goals to drive lead generation. Design and execute targeted ABM campaigns and high-impact field events, enhancing brand engagement and customer acquisition. Develope personalized multi-channel marketing programs, effectively influencing key account buying committees.
Responsible for collaborating on and development and execution of sales and marketing tools, programs, and go to market strategies to drive revenue in all sales channels through the field and customer-facing activities. Responsible for managing, motivating and developing a team of Field Marketing Managers to support & drive company business plan and initiatives.