SAQIB WAHEED

Commercial & Operations Executive | COO / Country Head / GM | Cross-Sector: FMCG, Beverages, Pharma, | Board & C-Suite Ready

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About

Senior executive with 25+ years of cross-sector leadership across FMCG, beverages, pharmaceuticals, and digital platforms. I specialize in turning commercial strategy into operational results — P&L ownership, go-to-market design, distribution and supply chain build-out, and team leadership through growth and transformation. I've launched businesses from the ground up and led established operations through complex, competitive markets, earning international recognition for market leadership along the way. As Chief Operating Officer, I now lead digital transformation for a service-driven organization, modernizing operations and customer experience at scale. Specialties: Strategic Leadership & P&L Management • Go-To-Market Strategy & Execution • Revenue Growth & Market Expansion • Brand & Trade Marketing Strategy • Distribution & Channel Development • Supply Chain & Operations Management • Digital Transformation & Business Innovation • Customer Experience & Service Design • Cross-Functional Team Leadership • Talent Development & Organizational Capability Building • Business Planning & Change Management • Vendor & Partner Relationship Management

Experience

  • Chief Operating Officer at Funadiq.com
    Nov 2024 - Present · 2 yrs 1 mo

  • Country Head at Confidential
    Mar 2021 - Oct 2024 · 3 yrs 8 mos

  • General Manager Sales Marketing at Master Beverages & Foods Ltd. (MBFL)
    Oct 2018 - Dec 2020 · 2 yrs 3 mos

  • Head of Sales Marketing at Pepsi Cola International — Sukkur Franchise
    Nov 2016 - Sep 2018 · 1 yr 11 mos

  • Head of Sales & Distribution at Pepsi Cola International — Faisalabad Franchise
    Jan 2012 - Sep 2016 · 4 yrs 9 mos