Delhi, India
Lead institutional, project, and channel sales operations for TMT steel products across multi-state territories. Built scalable sales and distribution infrastructure, including dealer networks, C&F agents, and regional sales teams. Spearheaded government and PSU empanelment, securing approvals with BHEL, Rajasthan Housing Board, PWD Rajasthan, RSRDC, Jaipur Development Authority (JDA), and IOCL. Established strategic partnerships with L&T, Tata Realty, M3M, Signature Global, Gaurs, Sobha, Eldeco, Havells, OMAXE ,Ahluwalia Contracts etc. Drive sales strategy, pricing, marketing campaigns, and product positioning to improve market share and brand visibility. Collaborate with Production, Quality, Logistics, and Finance to ensure on-time delivery, quality compliance, and customer satisfaction. Recruit, train, and mentor regional and area managers, driving consistent achievement of institutional and channel sales targets. Key Impact: Manage ~18,000 MT/month TMT sales, contributing to sustained regional growth and institutional business development. Strengthened PSU and EPC presence, positioning the brand as a preferred approved supplier.
Led multi-product sales operations covering TMT, Structural Steel, Pipes, and Coated Sheets across Bihar, UP, North-East, and Jharkhand. Developed and executed Annual Business Plans (ABP) focused on market expansion, profitability, and dealer network growth. Managed a team of 3 Marketing Managers and 23 Marketing Executives, driving performance through structured reviews and training. Oversaw a large commercial network including 5 production units, 4 franchisees, 19 distributors, 52 super dealers, and 1,700+ dealers/sub-dealers. Coordinated with Quality, Production, Dispatch, Supply Chain, Accounts, and Administration to ensure operational excellence. Led BTL campaigns, product launches, and local trade marketing initiatives to increase brand presence and counter share.
Managed sales strategy for Tata Tiscon, Tata Wiron, and Tata Pravesh Doors. Led a field team of Area Sales Managers, Officers, Engineers, and 125+ ASRs. Developed dealer and contractor relationships across Delhi NCR, managing 60+ dealers. Drove local promotions, product placements, and institutional engagement. Coordinated with Supply Chain, Accounts, and Administration to ensure stock availability and smooth operations.
Successfully launched the Epoxy Putty division, establishing market presence across multiple states. Appointed 37+ distributors and built a strong regional distribution network. Managed a team of 14 Territory Executives and 45 In-Store Representatives (ISRs). Promoted to Area Sales Manager (2008) based on performance and leadership contribution.
Managed distributor and stockist network to achieve primary and secondary sales targets. Played a key role in the launch of Britannia 50-50. Achieved top regional performance for Britannia Tiger and Rs. 2 pack sales.