Mexico City Metropolitan Area
I build marketing systems that turn AI and automation into revenue. I spent six years as a designer inside B2B and consumer companies (Thomson Reuters, BYJU'S, DiDi) before moving into full marketing ownership. For the last two years, I've been the sole marketing leader, first at MPA (Fibra Macquarie) and now at Joseph Design Build, running everything from go-to-market strategy to CRM architecture to full-funnel acquisition. That design background isn't a footnote. It's why I build systems that are both usable and on-brand, not just functional. I use tools like Claude Code, HubSpot, and Zapier to automate lead routing, build real-time reporting, and cut manual work out of campaign operations, freeing up time for the strategy and creative calls that actually move pipeline. Based in Mexico City. Native Spanish, C2 English. Open to conversations about revenue marketing and AI-driven growth: [email protected]
Sole marketing leader for the company, owning brand, demand generation, performance marketing, and marketing operations end to end. Built CRM architecture and automated lead routing using HubSpot and Zapier, replacing manual campaign workflows with real-time reporting dashboards. Own go-to-market strategy and full-funnel acquisition from first touch to close.
Led digital marketing campaigns and cross-agency coordination for MPA within the Fibra Macquarie institutional real estate portfolio. Managed the relationship between internal stakeholders and external agencies to keep campaign execution aligned with brand and business goals.
Provided creative direction and built design systems and campaign templates for the global B2B marketing team, standardizing visual execution across markets. Ran A/B tests on creative assets to inform campaign optimization decisions.