Santiago Martínez Talero

FP&A & Controlling Lead | Financial Modeling, Forecasting & Budgeting, Reporting & Controlling | Business Partnering & Continuous Improvement | Leadership in Financial Process Integration

Bogotá, Capital District, Colombia

About

I am a results-driven FP&A and Controlling Leader with proven expertise in financial modeling, forecasting, budgeting, reporting, and controlling. My experience includes driving business partnerships and leading continuous improvement initiatives aimed at enhancing operational efficiency and performance tracking. I am skilled in providing strategic financial insights to guide business decisions and align performance with financial targets. With extensive experience in the Fast-Moving Consumer Goods (FMCG) sector, I am adept at navigating the challenges of high-volume sales, tight margins, cost control, and the need for quick, data-driven decision-making, all while maintaining a strong focus on sustainable growth. Additionally, I bring valuable experience in transfer pricing consultancy across diverse industries, including: - Transfer Pricing Documentation & Compliance - Team Coordination & Integration for seamless execution of TP strategies - Market Assessment & Project Valuations to evaluate investment opportunities and risks My leadership in integrating financial processes across regions ensures consistency, alignment with global standards, and supports strategic decision-making.

Experience

  • Financial Planning Lead - North America at TekniPlex
    May 2025 - Present · 1 yr 3 mos

    1. Led the annual budgeting and monthly forecasting processes, ensuring alignment with organizational goals and operational plans. Additionally, collaborated with the financial team to develop and refine weekly forecasts for better financial agility. 2. Prepared and presented monthly financial results (sales, costs, margins, and expenses) to company leadership, providing key insights into performance and potential risks. 3. Developed and maintained dynamic financial models focused on cost control, profitability analysis, and scenario forecasting, enabling more informed decision-making across the business. 4. Delivered comprehensive financial reporting and variance analysis to leadership, identifying opportunities for cost optimization and revenue growth, contributing to strategic planning. 5. Collaborated with R&D, sales, and operations teams to provide actionable financial insights, supporting key initiatives aimed at improving operational efficiency and enhancing profitability. 6. Led the integration of financial processes across multiple regions, standardizing financial reporting procedures to ensure compliance with international accounting standards and streamline cross-regional operations. 7. Worked closely with the FP&A Americas Director on various high-priority projects, directly contributing to process improvement and decision support.

  • FP&A Analyst - North America at Grupo Phoenix is now TekniPlex
    Feb 2023 - May 2025 · 2 yrs 4 mos

  • Transfer Pricing Associate at BaseFirma
    Mar 2021 - Mar 2022 · 1 yr 1 mo

    Consultor de precios de transferencia. Elaboración de documentación y declaraciones de precios de transferencia de acuerdo con las normativas nacionales e internacionales. Consultoría en operaciones y empresas de los sectores real, industrial, comercial, financiero y de servicios, en Colombia y otros países latinoamericanos. Dentro de las principales funciones se encuentra la elaboración de análisis de industria, económicos, funcionales y financieros, para diferentes proyectos de planeación o presentación de precios de transferencia. Así mismo, se realiza la coordinación de trabajo de consultores junior y practicantes.

  • Transfer Pricing Project Assistant at BaseFirma
    Feb 2020 - Aug 2020 · 7 mos

    Elaboración de análisis de industria, investigaciones de mercado y estudios de precios de transferencia, junto con el diligenciamiento de declaraciones informativas de precios de transferencia. Se realiza un soporte en todas las actividades de consultoría en proyectos que involucran gran número de empresas de diferentes industrias en temas tributarios internacionales.

  • Pasante voluntario at Grupo Phoenix
    Jun 2018 - Aug 2018 · 3 mos

    Soporte al área de planeación financiera, con temas de manejo de bases de datos, análisis financiero y proyecciones trimestrales, dentro de una de las filiales del grupo: Multidimensionales. El trabajo fue liderado y coordinado directamente por la CFO Colombia.