Santiago Ferro

Product Management & Strategy | MBA Candidate at LBS | Ex-Uber

United Kingdom

About

Engineer with over eight years of experience across technology, consulting, and public sector roles. I am a problem solver, asking the right questions to find practical solutions. Skilled in product development, strategy, and data analysis, with a track record of managing complex mobility projects with cross functional teams. I am interested in how new technologies and AI can be applied to improve products and operations for customers.

Experience

  • MBA Candidate at London Business School
    Aug 2025 - Present · 11 mos

  • Strategy & Planning Associate at Uber
    Mar 2023 - Aug 2025 · 2 yrs 6 mos

    • Product Manager for Uber Tasks, launching a new household solutions product with a lean team. Lead the go-to-market strategy with UX/UI developers, legal, and marketing teams. • Spearheaded a tourism growth strategy across Latam, improving the customer experience for travelers and increasing tourist penetration to deliver incremental revenue. • Developed repricing tool simplifying competitor benchmarking, improving rider and driver satisfaction, and enabling local teams to self-manage reviews and save 100+ manual hours per pricing evaluation. • Communicated performance insights to Regional Manager by monitoring P&L, consolidating metrics, and analyzing competitive trends; led monthly reviews and All Hands for 70+ employees to align on targets.

  • Short Term Consultant at The World Bank
    Jan 2023 - Jul 2023 · 7 mos

    Coordination of stakeholders for consulting contract bidding process for the Government of Colombia’s rail and multimodal infrastructure project pipeline. Developed Terms of Reference, provided recommendations on consultancy objectives and designed scope.

  • Advisor - Infrastructure and Transport at Vicepresidencia de la República de Colombia
    Aug 2021 - Sep 2022 · 1 yr 2 mos

    • Led the development of an online project-tracking platform with the World Bank, simplifying oversight of a $20B infrastructure pipeline and 150+ projects • Delivered results by unlocking two stalled infrastructure projects (Port Antioquia, $670M; Dique Canal, $615M), advancing them to the pre-construction phase.

  • Steer (2 yrs 3 mos)
    • Consultant
      Nov 2020 - Aug 2021 · 10 mos

      -Sub-managed prefeasibility studies for Bogotá’s Second Metro Line. Monitored deliverables and phases of the project, guaranteeing schedule fulfillment of technical teams. Developed the transport model, multicriteria and cost-benefit analysis. -Consultant in the institutional strengthening of the Ministry of Transport in Colombia. Developed a feasible low-cost proposal for the strengthening of the Ministry and its capability for accomplishing its functions for The World Bank.

    • Asistant Consultant
      Jun 2019 - Nov 2020 · 1 yr 6 mos

      • Created statistic spatial models to evaluate the effect of public transport in social equality in main cities in Colombia. • Evaluated land and air space capacity for Bogota’s airport expansion, developing innovative data analysis with isochrones.