Leukerbad, Valais, Switzerland
* I’ve engineered Facebook campaigns for mega rock-bands like Metallica, Megadeth, for UFC fighter Conor McGregor, for Nobel prize winner Bob Dylan and for TV series The walking death and Game of Thrones. The goal of these campaigns was to sell products licensed from these brands (E-commerce) * I helped business owners, local celebrities and published authors turn their story into a personal brand and launch or grow their business. * I helped e-commerce stores smash their social media engagement, cut their cost per lead by at least 50% and reach thousands of people for less than $1 * I consulted and coached digital agency owners on ways to use content to generate leads. 11 Digital Marketer certifications: -Certified Customer Value Optimization Specialist -Certified Content Marketing Specialist -Certified Customer Acquisition Specialist -Certified Email Marketing Specialist -Certified Social & Community Manager -Certified Search Marketing Specialist -Analytics & Data Specialist -Certified Optimization & Testing Specialist -Certified Ecommerce Marketing Specialist -Certified Direct-Response Copywriting Specialist --Certified Community Management Specialist But at the peak of my career I suffered a burn-out. I took a break at the Hotel Grichting in Leukerbad and it was magical. I came back restored, relaxed and with new perspectives. Little did I know that years later I would offer swiss companies a chance to do the same for their teams. If you want (or definitively need) your company's team to disconnect, relax, bond and recharge their batteries... contact me. We have a special program designed for that: The Corporate Golden Reset - Alpine Experience
Helping companies and professionals discover premium alpine stays, wellness escapes and corporate retreats in Switzerland.
Generated thousands of new leads for the business, reducing the cost per registration. -Consulted the marketing team on ways to adapt Linkedin lead generation funnel to the Facebook platform -Created campaigns, custom audiences, video ads and adapted Linkedin ad copy to Facebook's style -Suggested improving conversion tracking by implementing Facebook's Conversion API. -Collaborated in the implementation process and suggested improvements to the current implementation
Walked top LA's designer through the personal branding framework. Helped her turn her personal story into a video ad. Scripted video ad based on personal values and the business USP.
-Walked business owner through the personal branding framework. -Showed him ways to use his personal story to create video ads -Provided different content creation frameworks to match personas, audiences, objections and goals as to increase conversion rate and reduce cost per lead.
-Rewrote sales copy for the website -Scripted and produced video ads to highlight product's USP ("Just-on-time Hyaluronic Acid Delivery System") -Lowered call center's cost per lead 36X via a Facebook lead generation campaign