Lyon, Auvergne-Rhône-Alpes, France
I have more than 11 years of professional experience divided into 3 years in supply chain and the previous 5 in marketing in 3 different positions ranging in a wide variety of the field of marketing and now working as e-commercr content specialist in Amazon EU5.
In my new role within the EU D2C team, I lead a team of two people to deliver strategic initiatives that enhance knowledge management and continuous improvement across the European D2C ecosystem. My scope includes four key projects: • Playbook – Evolving our knowledge base by integrating best practices and emerging trends to ensure relevance for end users using AI and new trends to improve accessibility and agility. • School – Co-developing structured learning modules (School and CRM onboarding programs), in collaboration with the HR Learning & Development team. These modules are designed to support upskilling while enabling KPI tracking to monitor progress. • Assessment – Updating and simplifying the assessment framework, with the objective of identifying knowledge and experience gaps. These insights will inform targeted learning plans and reinforce the School initiative. • Communication Plan – Promoting collaboration and best practice sharing through the internal D2C Groupe SEB social network, strengthening engagement between central and local teams. The final mission is to empower every Groupe SEB and D2C team member to collaborate, grow, and achieve their ambitious business goals.
Greater Europe e-commerce content manager - Support commercial area to achieve their goals driving company efforts towards improvement of E-Commerce conversion on E Retail platform, with central teams and local market teams for execution through: • Perfect implementation of central content & continuous Optimization on e-Retailers platforms towards conversion. // KPI: content score • A/B Testing and conversion rate optimization • Syndication product owner and expert of Retailer’s content requirements (mandatory and optional fields) • Animation of the community such as content marathon • Process flow on e-content: alignment of guidelines for markets (Production and execution guidelines) • Keywords: make sure that Content creator understand the main “business/category” keywords on Amazon, sharing organic ranking performance • Content & Review score functional expert
Coordinador de mercadeo Kitchenware & NonFood Products (plásticos y accesorios de cocina): Encargado de estudiar, planear y ejecutar los lanzamientos 360 de producto de la categoría. Controlar y desarrollar estrategias para el portafolio de línea de la categoría de mercadeo Kitchenware en los canales de venta tradicional (TaT) y exportaciones (centroamérica, el Caribe y Ecuador) presentando estrategias a los clientes que aseguren incrementos en volumen de ventas, cuidando el margen operativo de la compañía. Además, coordinar la evacuación de las referencias de lento movimiento y/o en proceso de descontinuar para optimizar el capital de trabajo y lograr una óptima rotación. Funciones: Crear, desarrollar y mantener el portafolio de línea óptimo, haciendo análisis y depuraciones periódicas del mismo, usando información de herramientas como Nielsen, haciendo seguimiento a las tendencias del mercado y construyendo con cada cliente de acuerdo con sus necesidades específicas. Active role in the achievement of net sales and contribution margin objectives and optimal inventory levels in the Colombian and Andean countries (Central America, the Caribbean and Ecuador) through innovative portfolio design via consumption trends analysis, using software tools such as Dunnhumby and Assenda. Also via effective product development and implementation through 360° marketing strategies. As well as trade marketing promotional material design approval and update. Develop and control promotional strategies for the category portfolio in the traditional and exportation sales channels. And finally, coordination and execution of the charity programs for the Colombian Street coffee
Apoyo a las principales áreas de la empresa: comercial, importaciones y exportaciones. En el área comercial, cotizaciones, actualizar tarifarios de fletes y organizar las bases de datos de clientes para la implementación de la estratégia de CRM. Además de realizar traducciones simultaneas de inglés a español en reuniones entre los gerentes de las oficinas del exterior y los potenciales clientes. Por otra parte, el apoyo a las áreas de impo y expo, consiste en manejo los consolidados de carga suelta y contenerizada realizando los informes de seguimiento de mercancía semanal a los clientes.