Bogotá D.C. Metropolitan Area
Bilingual professional with over 14 years of experience in sales, marketing, and product management across B2B and B2C sectors, in the last 7 years in the iGaming industry, specifically in online casino, sports betting, affiliate marketing, marketing management and retail operations. I hold a Master’s degree in Business Administration with a focus on sales and marketing, and have led successful strategies to drive brand growth, customer acquisition, and revenue across digital and retail channels. My background includes managing affiliate and digital marketing programs, launching promotional campaigns, leading teams, and executing product launches and trade shows on a global scale. I apply a strategic and data-driven mindset to business growth, backed by strong communication skills and the ability to build lasting partnerships in competitive environments in Colombia and LATAM region.
Sales Manager for LATAM, Central and North America.
• Led and executed 360° marketing strategy for B2C channels to enhance brand visibility and player engagement for Pragmatic Play's portfolio (Slots, Live Casino, etc.) in the Colombian market. • Managed influencer marketing and digital campaigns across Instagram and other key platforms to drive acquisition and retention promotions with operators in Colombia (Betplay, Rushbet, Wplay, Stake, etc.). • Direct partnerships with top influencers in Colombia: Mario Ruiz, Westcol, Leandro Loaiza, Ronald Mejia, Soypulido, Pelicanger, Lorena Arce, Pipejm, Laura Sagra, entre otros. • Developed and activated brand sponsorships and activations onsite for major live events (e.g., Tomorrowland Core in Medellín, Feb 2025) and music concerts to amplify reach and brand positioning. • Ryan Castro Tour sponsorship in Oct 2024 in Medellín to promote our top slot games. • Streamer’s strategies to launch Live Casino games all around playing with giveaways increasing registrations in selected platforms. • Ensured all campaigns and creative assets aligned with global HQ brand guidelines while adhering to Colombian regulatory standards. • Legal, compliance and regulatory management working with legal areas in the region. • Partnered with local operators to launch engaging promotional campaigns including raffles, tournaments, mini-games, and in-person events. • Oversaw P&L, marketing budgets and forecasts, ensuring efficient allocation and performance tracking.
• Nurturing relationships with affiliates, ensuring mutually beneficial partnerships within the LATAM region, focused on Argentina (BA City), Chile and Perú. • Effectively liaised with external marketing agencies to optimize campaign performance and ensure alignment with HQ brand guidelines for CRM campaigns, social media and promotional activities. • Collaborated with creative teams to produce engaging and high-converting content across various channels, including SEO, Display, social media, email, and affiliate websites. • HQ Monthly and weekly budgeting and marketing activities reports. • Maintained a thorough understanding of regional gaming regulations to ensure marketing activities complied with legal requirements.
• Launch and kick-off operation and control for more than 250 affiliates with shops around the country. • In charge of 15% total revenue (Turn Over, NGR) for more than 4 years. • Online Casino retail and affiliates joint ventures to promote Rivalo, games benchmark in Colombia and abroad. • Retail ops for Colombia and Perú, in charge to operate offline shops and affiliates. • Digital Sales funnel development to increase lead gen. • HQ Monthly reports. • All offline operations including shops setup, design layouts, training platforms, sales team.
• Head of all high-end marketing strategies and communications across all B2B channels. • Digital content development of all corporate and e-commerce websites. • HQ Reports, including sell out, forecast, marketing activities and events. • Budget management for all channels, including offline (retail) and online promotional activities. • B2B channel strategies.