Chennai, Tamil Nadu, India
Most businesses don't have a branding problem. They have a forgettability problem. Customers don't ignore brands because of bad design. They ignore brands because they can't clearly answer: "Why should I choose this brand over every other option?" When people can't understand your value, they can't remember you. And when they can't remember you, they can't choose you. That's why I've never believed branding is about making things look good. It's about creating meaning. For 9+ years, I've worked at the intersection of brand strategy, storytelling, creative direction, and business growth. As Business Head at 78 Design, I've helped deliver 150+ branding, communication, and content projects, including some of South India's most impactful brand initiatives. What I help businesses do: • Clarify what they stand for • Build memorable brand identities • Develop stronger positioning • Align strategy, storytelling, and design • Create brands people remember and talk about My approach comes from an unusual place: engineering. While most people see branding as a collection of assets, I see it as a system. Positioning = messaging. Messaging = perception. Perception = growth. If you're building a brand that deserves to be remembered, let's talk.
Clients Handled – Entrepreneur’s Organization, Young President’s Organization, Pricol, Adroit, Chaitanya Foundations, Apollo Sindoori Hotels, Kerala Blasters FMCG, K-Lite, Supple Tek and many more…
Clients Handled - Michelin India, The Hindu, Roof & Floor, Butterfly
Clients Handled - Spinz, Maa, Pink of Health, SF Sonic, Sun Direct DTH, OKJ - The Jewellery Store, Loyal Textiles, Sara Suole Pvt. Ltd. As an Account Executive, I was honoured to serve as a vital Ambassador between the agency and our esteemed clients, fostering organic growth and nurturing lasting partnerships. I actively contributed to crafting compelling Brand Strategies and Annual Reviews, ensuring our clients' objectives were met and surpassed. My top priority was motivating our dedicated internal team for continuous growth and excellence, aligning them with initiatives and adhering to strict timelines. Regular market visits allowed me to stay ahead of trends, understand the brands we work with, and analyze competitor landscapes.
Clients Handled - SF Sonic, Sun Direct DTH, OKJ • Developed and promoted creative content to boost brand visibility and engagement. • Collaborated with various teams to optimize marketing strategies. • Engaged with audiences and managed brand reputation effectively. • Organized engaging social media contests to enhance brand loyalty. • Utilized data-driven analytics to measure performance and inform decisions. • Stayed updated on social marketing trends to drive innovation.
• Oversaw market investigation and promotions team, leveraging analytics for data-driven strategies. • Conducted quality checks on Branding and SEO teams, ensuring high standards of deliverables. • Charted proposals for active user engagement, maximizing interaction and impact. • Monitored market trends and conducted consumer research to identify growth opportunities. • Initiated successful social media campaigns, delivering increased reach and engagement. • Provided valuable insights on brand value for diverse clients.
• Accomplished Research Analyst with a focus on data-driven insights. • Proficient in data management and quality assurance, ensuring accurate and reliable outcomes. • Successfully mentored and empowered teams for exceptional performance. • Provided critical market intelligence for clients' competitive advantage. • Expertise in analyzing diverse datasets and transforming them into impactful visuals. • Researched market trends, M&A, and spin-offs, offering strategic insights. • Effective in preparing charts and graphs for compelling communication. • Provided valuable recommendations for process optimization.