Alpharetta, Georgia, United States
Hi, I’m Sanjeev Vasu — Head of Sales at Boolean Data Systems, marketer by the day, percussionist by night. My journey with marketing and partnerships began early. As a child, I launched a local initiative with friends to collect and recycle scrap, using the proceeds to buy books and stationery for underprivileged kids. It wasn’t just a social campaign — it was my first taste of marketing impact and community engagement. Local businesses soon joined in, and that early success planted the seed for what would become a lifelong pursuit of building value-driven partnerships. During college, I served as the Student President and Convenor of AAVISHKAR, a national consortium for Electronics and Instrumentation Engineers. With a team of 15 students and faculty, we scaled the event’s presence across India through a mix of digital outreach and grassroots networking — a foundational experience in leading teams and mobilizing action. I continued to lead initiatives with student chapters like IEEE, ISOI, and Penumbra, organizing value-added sessions, technical workshops, and collaborative programs. Professionally, I began my career in Business Development at e-Helium, an HCM startup, that laid the foundation of a startup scaler Startup Scaler - Galvanize Test Prep (EdTech): Took charge of marketing + partnerships at 24; delivered the first 100,000 app downloads in under 2 months, and grew leads 30× through smart, agile campaigns. - Vakilsearch (LegalTech): Headed Partnerships & Alliances — signed MoUs with startup hubs, accelerators, and government initiatives. Drove lead generation through webinars, workshops, live sessions, and also supported the launch of iAdvocate, their flagship CSR initiative. - Sardar Homes UK (Real Estate): Led UK market entry, generating £21M in sales revenue over 2 years. Executed full-funnel marketing (3,000+ qualified leads, 2.5% conversion), ran global events, and built B2B alliances to fuel pipeline growth. I’ve continued to study, test, and scale growth marketing and sales frameworks on a lean budget, often wearing multiple hats across GTM, brand, digital, and business development. Now at Boolean Data Systems, a boutique system integrator and Snowflake consulting partner, I lead go-to-market strategy for APAC. We help Startups, mid-market and enterprise clients unlock the modern data stack—from hyperscaler integrations to Snowflake workloads—turning data into a strategic advantage. If you're passionate about building scalable GTM engines, unlocking growth through partnerships, or just love a good rhythm—let’s connect!
- Led UK market entry for the business & achieved £21m in sales revenue within 2 years. - Led Marketing & Growth initiatives end to end including digital campaigns generating over 3000 qualified leads at a conversion rate of 2.5% within 14 months. - Organised local & International events & webinars with attendee rates of 200/session. - Established B2B partnerships driving revenue growth
Strategic Marketer for BUD. -Executes Marketing exercises to boost financial performance -CRM setup -SEO -Social Media Marketing strategy -Analytics -Actively involved in campaigns, social media, partnerships - BUD Online community About BUD: BUD offers facilitation, coaching and consulting to individuals, Businesses, community groups, social enterprises and change makers for positive change. By the end of 2021, we aim at transform LMD to a whole new level by empowering businesses to blossom out their best through building resilience, inclusivity and leading positive change. We want to create a community of empowered leaders helping them understand their leadership and follower-ship styles. Diversity and inclusivity are the forefront of our belief system where our flagship programmes are centred around. We aim at making LMD sustainable and accessible to businesses of all magnitudes.
Led the Partnerships unit at Vakilsearch with prime responsibilities being: - Key Account Management - Startup Hubs, Incubation centers, Accelerators, Business Aggregators, Government Based Programs - Generating Leads from above via Seminars/Webinars/Workshops/Demo/Targetted campaigns etc. - Signing up MoU & Tie-Ups with above. - Content Marketing viz. VLogs, Social Media Live sessions, Guest Blogs - Hosting Webinar with Business Partners, Facilitating service launches, - Building Strategic Partnerships: Lead Sharing Basis, Cross-functional partnerships, Alliances in terms of complementary services - Partnerships and content-related support to launch the Flagship CSR initiative iAdvocate - Working in Tandem with Product/Tech/Sales Team and leveraging the Insights from the Market.