London, England, United Kingdom
🤖 AI Marketing Growth Architect Turning Marketing into Decision Systems That Scale £100M+ Revenue I’m a Director-level AI marketing leader with 17+ years of experience, focused on embedding AI into marketing systems to drive predictable, scalable growth. I work at the intersection of performance marketing, AI, and decision systems helping organisations move from campaign-led execution to system-led growth. I’ve led full-funnel transformation across EMEA and North America for global brands in DTC, retail, tech, and CPG designing ecosystems where data, media, and AI improve decision quality and ROI at scale. 🎯 Who I Help • CMOs scaling £10M → £100M+ media investment • Brands shifting from brand-led → performance-led growth • Teams embedding AI into marketing decision systems 📍 Currently Leading AI-driven performance systems for global brands including NIVEA, Eucerin, and AS Watson (Superdrug, The Perfume Shop) across Europe. 📊 Impact • 📈 150% ROAS increase via AI-enhanced optimisation • 🌍 £40M+ incremental revenue from multi-market GTM systems • 💰 Scaled media £5M → £22M while reducing CPA by 30% • 📊 Managed £100M+ media with consistent KPI outperformance • ⚡ 4X conversion uplift through AI-led creative testing 🧠 What I Do (AI × Marketing) • Turn marketing into decision systems, not campaigns • Embed AI into forecasting, budget allocation, and optimisation • Build RAG-enabled workflows grounded in real data • Reduce decision latency through automation • Align creative, media, and data into one growth engine 🛠️ Core Capabilities • AI in marketing • Performance media • Growth systems • Attribution & P&L • Team leadership ⚙️ Frameworks AI Stack: Predictive → Generative → Decision → Agentic Growth Loop: Test → Learn → Scale → Automate 💡 What Makes Me Different • I don’t optimise campaigns, I design systems • I focus on decision quality, not just tools • I build repeatable growth models, not one-off wins 📣 Followed by 50K+ leaders sharing insights on AI, growth systems, and decision intelligence. 📌 If you’re: Scaling fast but performance is inconsistent, investing heavily without clarity, or exploring AI without a clear path let’s connect.