London, England, United Kingdom
Strategic Growth Architect | Driving £100M+ Marketing Outcomes with Precision & Performance Turning media into profit machines for the world’s most ambitious brands. 🚀 About Me As a Director-level Marketing Leader with 15+ years of experience, I specialise in designing high-performance media strategies and data-led campaigns that accelerate business growth. I've scaled go-to-market initiatives across EMEA and North America, leading full-funnel transformation for global brands in DTC, retail, tech, and CPG. Impact Highlights 📊 Drove 150% ROAS increase in 12 months using advanced media mix modelling 🌍 Orchestrated multi-market GTM strategy generating £40M+ in incremental revenue 📣 Scaled media investment from £5M to £22M/year while cutting CPA by 30% YoY 💼 Oversaw £100M+ in cumulative media spend across 5+ sectors with KPI outperformance 🔁 Led a digital transformation delivering a 4X lift in conversion through creative iteration 🛠️ Core Strengths → Performance Marketing Excellence: Paid social, search, programmatic, AI-powered automation → Growth Strategy: Aligning omnichannel plans with commercial objectives and revenue targets → Executional Rigor: Forecasting, budget control, P&L accountability, cross-functional integration → Leadership & Influence: Inhouse & Agency orchestration, stakeholder buy-in, and mentoring high-performance teams 🧠 How I Think About Growth → Growth = velocity × repeatability → Media should compound like capital → Insight trumps volume. Better beats more. → AI isn’t optional, it’s a performance multiplier 🔍 Specialist Focus Areas → AI-enhanced campaign testing → GTM strategy across Europe & North America → Full-funnel media design with creative experimentation → Automation to accelerate reporting & reinvestment cycles Let’s connect if you’re driving ambitious growth, launching at scale, or shifting from brand-first to performance-smart.