South Korea
Growth and strategy leader with 11 years of experience across digital advertising, operations, and consulting. Experienced in scaling one-to-ten initiatives, driving revenue growth, and navigating complex cross-functional challenges. Recognized for proactive ownership, caring leadership, and ability to influence outcomes across cultures and organizational levels. Passionate about empowering people and teams to deliver sustainable, inclusive growth.
Eats Ads Monetization Strategy Lead - Built and led new ads monetization strategy team, aligning sales, product, marketing analytics functions to identify growth levers and execute quick-win revenue initiatives - Redesigned sales targets and compensation models to reward incremental revenue; launched scalable sales enablement programs including ad introduction session for merchant sales teams and franchise brand collaboration initiative Eats Delivery Operations Strategy Lead - Led nationwide delivery operations team, improving pricing models, rule-based incentives, and standard procedures for real-time rider supply and demand adjustments; defined delivery OKRs and performance dashboards to evaluate tradeoff between supply and cost and delivery efficiency - Orchestrated external communications to riders, from service updates to promotional messages, ensuring alignment with company objectives and values; collaborated effectively with multi stakeholder, to facilitate key business decisions and mitigate conflicts - Led company-wide growth initiative to extend operation hours, driving demand generation through collaborative efforts with sales and marketing while ensuring adequate rider supply through operational enhancements
- Established growth strategies for 70+ B2B/C clients of varied industries through data-driven consulting and product proposals - Built robust client relationship as trusted advisor and got client testimonials to develop 10+ success stories proving positive impact of Google Ads solutions and consulting services - Improved operational excellence and knowledge sharing: streamlined routine tasks in customer support and organized ready-made scalable assets such as playbooks and newsletters; hosted 10+ cross-regional sales workshops and trainings for 500+ clients, agency practitioners and employees - Provided 1:1 coaching for colleagues on job and career and escalated common challenges to leadership on behalf of team with potential solutions - Identified missing cross-functional workstreams in new employee onboarding and reorganization processes, resulting in creation of task forces to revamp operations and redistribute tasks
- Led exhaustive client communications with senior leaderships of global automotive distributors spanning 7 countries; successfully directed local marketing teams to allocate budgets of $100K per country to Deloitte-designed campaigns with advanced targeting driven by data analytics - Designed brand-new business architecture for CRM and marketing on Salesforce or local systems, and defined structure to collect and process personal data for automotive and banking clients; initiated performance measurement by consolidating dashboard with quantifiable KPIs and designing governing rules to optimize marketing channels - Self-studied statistical software R and took initiative to analyze 6M customers of national car registration data, resulting in accurate identification and cultivation of target customers to launch new car segment to market - Carried out innovative e-commerce campaign for pioneering online car sales in domestic market; piloted multiple partnerships with Car Sharing, Internet, and Department Store companies, and designed and launched co-promotion programs to gain young potential customers
- Led market trend and competitive analyses contributing to 20+ client proposals for new service offering, Purpose-Led Transformation - Generated insights on priorities for FY2016 by developing weekly/year-end pipeline and sales analytics reports, distributed to 20+ Sector Leaders - Created quality deliverables for key company presentations including CFO Forum, annual sector all-hands, and cyber security workshop for executive clients