Washington DC-Baltimore Area
US Permanent Resident (Green Card Holder), multi-faceted, and dynamic Digital Media Industry evangelist with more than 20 years of experience. Have a sharp business acumen that is well-versed in formulating and driving the best of revenue and business potential for any organization. Consistent efforts and distinct strategies have created greater valuations for organizations. Have a keen focus as a start-up business expert, with a track record of holding a game-changer approach in the digital advertising world. Leadership and mentorship of teams have helped to create market leaders with detail-oriented skill sets, to add valuable and confident human resources to the larger industry space. Forte has been with well-established / start-up / early-stage Media Companies especially in Digital Advertising Sales and General Management, focusing on Online Digital Ad Sales, Content, Native & Offline Media Sales in India and the International market. Seasoned self-motivated Media Sales Professional and a team leader with a passion for learning and teaching teams to implement the new-age approach in media sales, mainline & digital media strategy, company operations, revenue management, etc. Always keen to experiment and get trained on new possibilities in Media, Native, and Content. Keen interest in General Management and Digital Media. Go-getter approach to always get the best for the organization's P/L and Balance Sheet. Proficient in communicating with clients, agencies, management, internal departments, and coordinating the overall media campaigns. Highly capable of learning new media skills and adapting to new environments. Online space handling - 360-degree online media involving Innovation, Display (behavioral, retargeting, content marketing, etc.), native integration & database advertising, Email Solutions, Social & Search media marketing, and media planning. Hands-on Experience in executing and delivering effective solutions as per Clients / Ad Agencies' requirements with an aim to develop Clients / Ad Agencies' satisfaction and consequently Clients / Ad Agencies reliability, and seeking repeat and referral business. Specialties: B2B & B2C Revenue General Management Team Management Revenue Generation Magnet Digital Advertising Brand Solutions Branded Content Advertising Native Advertising Programmatic Re-targeting Performance-based Advertising and Emailer Marketing Setting up Start-ups and making them business leaders Social Media campaign creation and distribution Advertising Consultant Ad Networks
1. Adzurite.com: Data-driven approach that delivers exceptional campaign performance - New Business Development - North America - Sales Strategy - Affiliate and Performance Business - B2C Digital Sales - Affiliate Program Management - D2C Clients and Direct Agencies - Revenue Generation and Management - USA and Canada - Market Penetration 2. IncrementX.com is the technology led niche Asian American audiences' platform representing Asian & Western digital publishers in a cross geography and help Brands and Agencies in reaching such Niche Audiences. IncrementX is part of Vertoz Group (NSEI: VERTOZ) - The Digital Ecosystem having a Strong Global Presence. - New Business Development - North America - Sales Strategy - High Impact, Brand, and Content Advertising Solutions - Digital Advertising Sales - Direct Clients and Direct Agencies - Revenue Generation and Management - USA and Canada - Market Penetration Skills: Digital Advertising Sales, Online Advertising Sales, New Business Development, Digital Sales, Online Sales, Branded Content Sales, Affiliate, Performance, Sales
Global President - USA: - Global Expansion in the largest global demand generation market - USA - Sales Strategy for the new markets - Revenue generation from the largest global market - New Business Development - B2B Revenue and Sales Strategy - Account Based Marketing (ABM) Solution - Brand and Performance Campaigns
WebSite: NDTV - Gadgets360.com - Setting up the new teams across different verticals for the organisation. - Setting up the progressive Annual Target in line with the organisation's new optimistic approach and realistic market sentiments. - Brainstorming for new initiatives in Traveltech, Fintech, Healthtech, Fitnesstech, etc. - Formulating new business initiatives like onboarding Technical Guruji (Gaurav Chaudhary, one of the most famous Tech Youtuber) to be the new face. - Design, execute and manage the revenue strategy through Digital Media Sales, Brand Solutions, and Content Solutions, and special initiatives. - Lead formulation of business strategy for new projects, ventures, sites, and agency business models. - Manage and motivate teams i.e. Ad Sales, Sponsored Content, Client servicing, Marketing, Social Media, Ad operations, Delivery, Finance, Payments & Collections, Administration, Editorial, etc. - Create content strategies for sponsored site content, YouTube, Instagram, Twitter, Contests, Surveys, and Industry reports, etc. - Conceptualize and execute the Annual Smartphone Event along with revenue generation. - Curation of new media properties, content strategies, and native integration strategies, etc. - Lead, recruit, and train teams for regular Sales and New Business Development. - Collate volume and annual deals for clients and advertising agencies. - Programmatic, Innovations, re-targeting, native properties to clients, and advertising agencies. - Provide Innovative Solutions to clients for longer-term commitments and relationship management. - Strategize media properties for clients and advertising agencies from concept to launch. - Oversee all new Business Developments such as upgrading Print and Electronic Media oriented clients to online and digital media platforms. - Drive regular interactions with key clients from concept creation, and approvals, to finalisation of marketing communication plans.
Group Sites: 91mobiles.com, metareel.com, saasworthy.com Design, execute and manage the revenue strategy through Digital Media Sales, Content Solutions and special initiatives. Lead formulation of business strategy for new projects, ventures, sites and agency business model. Manage and motivate teams i.e Ad Sales, Sponsored Content, Client servicing, Marketing, Social Media, Ad operations, Delivery, Finance, Payments & Collections, Administrations and Editorial etc. Create content strategies for sponsored site content, YouTube, Instagram, Twitter, contests, surveys, Industry reports etc. Conceptualize and execute the Annual Smartphone Event along with revenue generation. Curation of new media properties, content strategies and native integration strategies etc. Lead, recruit and train teams for new business development and advertising for all group sites. Collate volume and annual deals for the clients and advertising agencies. Programmatic, Innovations, re-targeting, native properties to clients and advertising agencies. Provide Innovative Solutions to clients for longer-term commitments and relationship management. Strategize media properties for clients and advertising agencies from concept to launch. Oversee all new Business Development such as upgrading Print and Electronic Media oriented clients to online and digital media platforms. Drive regular interactions with key clients from concept creation, approvals, to finalization of marketing communication plans. Oversee office operations and daily administration of logistics.