Sandro Bonifacio

Global Head of Sales, Marketing and Service | Passion for Driving Growth in B2B Industries

Zurich, Switzerland

About

Experienced business development and sales professional with entrepreneurial attitude and solid track record in the high-technology, industrial automation and engineering consulting sector. Proficient in developing and implementing marketing and sales strategies and growing business internationally. Expertise in cross-functional team leadership, sales force guidance and project management. Sound knowledge in the field of mechatronics and automation technology, as well as an MBA in Applied International Management and Affairs in addition to an engineering degree in mechatronics, automation, and robotics.

Experience

  • Global Head of Sales, Marketing and Service at STÄUBLI
    Jun 2025 - Present · 1 yr 2 mos

  • Board Member at SensorX Solutions
    Mar 2026 - Present · 5 mos

  • Startup Mentor at MassChallenge Switzerland
    Jul 2019 - Present · 7 yrs 1 mo

    MassChallenge strengthens the global innovation ecosystem by accelerating high-potential startups across several industries, from anywhere in the world for zero-equity taken.

  • Trafag AG ()
    • Vice President of Global Sales
      Oct 2020 - May 2025 · 4 yrs 8 mos

    • Director Key Account Management
      Nov 2019 - Sep 2020 · 11 mos

  • Business Line Manager at Axetris AG
    Sep 2016 - Oct 2019 · 3 yrs 2 mos

    Appointed to drive revenue growth within existing market segments, and by discovering and developing new application fields while steering strategy for laser-based gas sensing solution business line. Secure large OEM projects within target markets and gather market requirements for new product developments. Oversee field sales and product management globally.