Rio de Janeiro, Rio de Janeiro, Brazil
Over the last decade I’ve worked at a variety of digital organizations, of all different sizes, managing innovative, inspirational and challenging projects for both local and global brands. It’s given me a wealth of experience in working closely with creative, strategy and technology teams to deliver incredible digital products and online campaigns. I'm also a Certified Scrum Master (Scrum Alliance), with strong project management skills, specializing in coordinating cross-functional teams in a start-up environment, by using Agile methodologies to achieve high performance and cost effective goals. In my role as an Operations Lead, I had a more strategical mindset, redefining internal processes, managing resources, running and analyzing reports and providing detailed insight to the company board in Brazil and the United States Above all else, what I believe in is hard work and innovative thinking.
• Running all operational responsibilities (resourcing, budgets/financials, future scoping) • Working knowledge of client’s business, products, financials and organization structure to facilitate good program decisions and production efficiencies. • Managing resources allocation based on project prioritization and resource availability, personal growth and skill set. • Engaging right resources at appropriate times in scoping and change control process and documents critical issues.
• Management of large-scale, interactive projects from conception and design to development and implementation. • Planning and prioritizing all deliverables and resources working across multiple projects. • Helping implement agile and scrum methodology where applicable and creating shared processes across the team. • Participating in account-wide meetings and conversations to identify potential opportunities to organically grow the client relationship by working with key account leads.
• Managing client expectations, schedules, budgets, assets and scopes. • Implementing agile scrum methodology for the creative and technology teams. • Working with a co-located and cross functional Huge teams. • Forecasting project burn and revenue recognition through the duration of the project. • Making decisions and triaging problems with a balanced eye toward both creative and financial health of a project.
• Development and execution of a marketing communications, advertising, content and PR plan to launch the app in the brazilian market. • Leading creation and development of digital strategy and online campaigns (Facebook Ads, Google Adwords, App Booster) that have positioned the brand among the top players in Brazil. • Development and management of Social Media Official Profiles, creating content, monitoring interactions and increasing presence to improve brand visibility, reputation and recognition. • Overseeing the PR agency work, reviewing and approving press releases, developing communication strategies and being available for media interviews. • Preparing and uploading interesting written copy to blogs, newsletter and social media channels. Copywriting and translation for app, support answers and off-line designs. • Evaluating customer research, market conditions and competitor data. Communicating marketing progress, insights and performance reports to key stakeholders. • Planning and staying within budget of all digital marketing.
• Coordinated all digital projects of the University (portal, hotsites, blogs, web registrations, online promotions) • Led a team of 7 people including visual designers, community manager and interns • Overseen 4 outsourced digital agencies specialized in social media, web analytics, sponsored links and direct marketing • Implemented best practices in social media marketing and e-mail marketing campaigns which increased the customer engagement in 40% within 2 years • Coordinated and oversaw the digital agency work in the university website's makeover driving 30% more traffic to the portal. • Monitored campaign results, analysing key metrics and reporting to the Marketing Director • Interfaced with key stakeholders, partners, professors and students to ensure business goals
Cinebis was an on-line DVD rental startup that was launched in November 2009. Inspired by the Netflix business model, Cinebis provided a monthly flat-fee service for the rental of DVD and Blu-ray Discs. As a Digital Marketing Manager I was responsible for: • Develop and execute marketing and communication plan to launch the service • Write compelling copy for on-site pages, assets, product descriptions, blog posts that educated visitors about how the service worked and engaged them in a social environment about movies. • Improve awareness of the brand - PR, Social, Video and online marketing - to attract new subscribers. • Plan and organize the launch party