São Paulo, São Paulo, Brazil
Executive with more than 20 years of experience leading sales, planning, channel and partnership development, and customer service operations across technology and service sectors. Throughout my career, I have led B2B, B2C, and B2B2C commercial operations, with a strong focus on revenue expansion, new business development, channel growth, and go-to-market execution. My approach combines strategic vision, execution discipline, and customer focus to build scalable commercial structures and deliver sustainable results. I bring solid experience in consultative sales, channel development, sales planning, pricing, profitability, process improvement, and the implementation of CRM, Customer Success, and Business Intelligence platforms. Currently, I lead sales at a technology startup focused on tax automation, with an emphasis on B2B consultative sales for the SMB and Enterprise segments, working across both new client acquisition and base expansion to drive revenue growth. I am particularly motivated by building high-performance teams, improving commercial execution, and turning complex business challenges into growth opportunities. I hold a bachelor’s degree in business administration from PUC-Rio and an Executive MBA in Services & Retail Management from IBMEC. Languages: native Portuguese, advanced English and Spanish. Contact 📞 +55 (11) 97998-8727 | ✉️ [email protected]
Strategic role focused on growth through B2B consultative sales for the SMB and Enterprise segments, with an emphasis on new client acquisition, client base expansion, and revenue acceleration. My work is centered on strengthening the commercial structure, increasing pipeline predictability, and connecting clients’ business challenges with NFE.io’s technology solutions for tax automation. Leadership of a team of 5 sales executives and 2 BDRs, with direct reporting to the CEO.
Developed and implemented a strategic sales project for a network of three OdontoCompany dental clinics, working directly with the franchise owners and leading the sales team. The project included structuring and optimizing the lead generation and qualification process, redesigning the sales funnel to improve predictability, agility, and conversion, and implementing performance management routines for the sales team.
Co-led the creation and development of Vino Viagem, from value proposition design to the structuring of sales and operations. Worked on the curation of exclusive wine tourism itineraries, the development of strategic partnerships, and the design of experiences tailored to different customer profiles. Highlights include the launch of an exclusive women’s itinerary in Mendoza, with sales 128% above target, and the development of a premium New Zealand itinerary that met its sales goal despite significant foreign exchange volatility.
Leadership of the sales channels operation, managing both internal teams and a nationwide network of strategic partners that generate a significant share of the company’s new business. Strong focus on channel growth and scalability, partner segmentation and development, optimization of commercial coverage, and execution of demand generation initiatives to accelerate revenue expansion. Led a 21-member team composed of Channel Executives, SDRs, and Sales back-office professionals, reporting directly to the Vice President of Sales. Managed a commercial partner network of 90 partners.
Leadership of strategic business development initiatives, with a strong focus on go-to-market strategy, offer structuring, pricing, and demand generation across multiple business units. Worked to accelerate growth by driving commercial integration of solutions, advancing the sales strategy, and improving performance through structured collaboration between Growth and sales teams. Reported to the Vice President of Growth and Business Unit Directors, with direct management of a team of 5 professionals.
Responsible for the strategy and operations of customer services across Latin America (Brazil, Argentina, Colombia and Mexico), leading multidisciplinary teams and initiatives focused on operational efficiency, service quality, and end-to-end customer journey management. Reported directly to the Chief Commercial Officer (CCO) and led the Onboarding, Customer Care, Sales Force, and Corporate Support teams, overseeing a cross-functional structure of 112 professionals.
Led the structuring and development of the Customer Success function, with a strong focus on customer engagement, churn reduction, and the evolution of customer journey management through data-driven KPIs, platforms, and operational intelligence. Reported to the CCO and led a team of 4 professionals, supporting Brazil’s customer service operation within a broader 90-person structure.