Zurich, Zurich, Switzerland
I have over 4 years of experience in management consulting and 2.5 years of experience in online and performance marketing, working in global environments and leading large teams. Currently, I work as the Head of International Markets at younity, where I lead a cross-functional team of +100 people, selling unique online / information products in the area of coaching, personal development and transformation. I'm deeply passionate about coaching, leadership and finding strategies to create an impact on this planet. Previously, I worked at Deloitte Consulting, where I directly worked with C-suite executive, designing and implementing new strategies and operating models, driving transformations and leading transitions (also in a tech / digital environment). I am also very passionate about entrepreneurship and start-ups. I co-created two start-ups (one in AI and one in the area of scientific research), where I wrote a full-fledged business plan, won start-up competition, sold our first 6 figure project and negotiated investor deals. If you catch me outside of work, I'm an adventurous traveller - 30 countries and counting - and an avid guitar player.
Younity is an online publishing house with the focus on selling online courses in the area of personal development and coaching. I joined in 2019 when the start-up had 12 people and its focus was on the German market only. My mission was to scale up the business internationally, building a sustainable strategy and operating model to roll-out our concept to multiple countries. After 2.5 years, I was able to build a team of +100 people in over +50 countries, with a revenue of +18million. I was involved in designing an implementing a online marketing strategy for a global expansion (incl. email market, funnels, targeted ads, google analytics, copywriting, sales processes, etc.) setting up all financial and performance measurments and reporting, negotiated new deals for new products, while understanding the power of digital platforms, automation and online marketing in an global environment. We are reaching over 3m people globally with our funnels and sold over 50k products in 15 different languages.
Transformation & Transition: Scoping, planning and execution of large-scale transformation project for one of the leading pharma companies, including cut-over, go-live planning and knowledge transfer. M&A: Supporting the carve-out strategy of a M&A separation project for a global manufacture company, including planning and execution of the transition until go live (focus on ERP and IT Infrastructure) Strategy & Operating Model: Conducting a detailed assessment to design the new target operating model of a multi-national insurance, leading workshops and interviews to identify the best options for the company. Leading the the transformation and implementing the new structure, including process design and optimisation IT Service Management: Designing, implementing and operationalisation of core IT Service Processes (ITIL based) RFP: Reviewing and writing vendor contracts, incl. assessment, interviews and negotiation with vendors until the finalisation of the contract / deal. Strategy for shared business services, including financial modelling (creation of large business cases), scenario analysis, creation of the road map and implementation plan
Interim COO at Science Matters (Start-Up) Science Matters is an online platform which enables new ways of publishing scientific observations. During my involvement, Science Matters has emerged from a private limited company (GmbH) to a stock company (AG) after successful negotiations with investors and received funding. My activities included: • Creation and maintenance of business plan • Creation and maintenance of the business case • Industry and market analysis • Competitor analysis • Marketing concept and strategy • Road map planning • Negotiations with investors • Facilitation of workshops